Senior Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of how Primefold is represented in the marketplace.

• Convert the go-to-market strategy into brand and product positioning, messaging, and a communications framework for Primefold, XI, and RI.

• Plan and oversee campaigns, content initiatives, events, and public relations efforts.

• Manage brand and product positioning, highlighting the distinctions between XI and RI along with their customer value propositions.

• Develop messaging, tone of voice, language conventions, and guidelines.

• Organize the annual and quarterly marketing calendar, including campaigns, content, events, and product launches.

• Lead the creation of campaign concepts, copy, and creative development, while shaping the channel strategy with the Head of GTM.

• Direct the content and social media strategy, manage industry events, speaking engagements, webinars, public relations, and media relations.

• Control the narrative and copy for the website.

• Guide and develop Marketing Managers and provide direction to freelancers and agencies.

• Draft positioning documents, briefs, and initial content personally.

• Analyze marketing performance and relay market feedback back into the organization.

• Establish marketing processes as the company expands.

⛳️ Requirements

• Minimum of 7 years of experience in B2B marketing, preferably in SaaS, AI, or technology sectors.

• At least 2 years in a senior or lead position.

• Proven experience in building B2B brand and product positioning.

• Familiarity with integrated campaigns, content programs, and event management.

• Capability to write clear briefs and articulate quality standards effectively.

• Experience in leading, mentoring, and developing junior marketing professionals.

• Exceptional written and verbal communication skills in English.

• Proficiency in German is a significant advantage, though not mandatory.

• An entrepreneurial mindset with the ability to translate strategy into actionable results.

• Data-driven mindset with a natural inclination to utilize AI tools.

• Located in Germany; Berlin is preferred.

• Beneficial: familiarity with the DACH market and knowledge of HubSpot and paid marketing platforms.

🏝️ Benefits

• Flexibility for remote work, with a preference for Berlin.

• Adaptable working conditions to facilitate your best performance.

• Supportive, cooperative, transparent, and responsive team culture.

• Real responsibility and influence from the first day.

• Chance to help shape a rapidly growing AI company.

• Professional collaboration with a diverse group of individuals.