Senior Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate and implement Niricson's worldwide marketing strategy.

• Enhance the company's positioning while upholding brand and messaging standards.

• Convert intricate technology into straightforward customer value.

• Manage product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning.

• Direct the communication of new AUTOSPEX capabilities.

• Develop sales enablement materials such as presentations, pitch decks, brochures, one-pagers, videos, vertical-specific collateral, and strategic account materials.

• Spearhead the customer storytelling initiative and generate case studies, endorsements, videos, interviews, and technical articles.

• Establish a content engine focused on infrastructure, AI, robotics, condition assessment, and asset management.

• Recognize opportunities for press coverage, contributed articles, executive interviews, awards, partnerships, and industry visibility.

• Collaborate with Sales to create a conference strategy and assist in event decision-making.

• Oversee Niricson.com, LinkedIn, newsletters, SEO, video, and other digital platforms.

• Plan and document marketing assets from flagship deployments and customer successes.

• Facilitate customer growth through product updates, customer communications, executive roundtables, joint case studies, and user events.

• Establish marketing processes, calendars, metrics, templates, and standards.

• Manage external designers, videographers, agencies, PR resources, and specialists.

• Lead and mentor the Event & Content Manager.

• Identify capability gaps, suggest future hires or contractors, and expand the marketing team.

• Set marketing priorities, calendars, brand standards, and messaging guidelines.

• Approve external marketing materials and manage external partners within budget constraints.

• Collaborate with Sales, Product, Delivery, Customer Success, the CEO, and leadership.

⛳️ Requirements

• Over 7 years of B2B marketing experience.

• Background in a complex technical market such as industrial technology, infrastructure technology, engineering software, construction technology, robotics, geospatial technology, enterprise SaaS, utilities, or asset management.

• Experience in building or significantly scaling a B2B marketing function.

• Familiarity with complex enterprise sales cycles.

• Strong instincts in product marketing and customer-facing storytelling.

• Ability to collaborate with technical teams, executives, customers, and external agencies.

• Proficient in producing high-quality sales collateral, digital content, and thought leadership.

• Experience in leading and nurturing marketing professionals.

• Comfortable working as a hands-on player-coach during team growth.

• Capability to develop and execute strategies.

• Exceptional storytelling and communication abilities.

• High standards for presentations, websites, videos, writing, and branding.

• Ability to thrive in a fast-paced, ambiguous growth environment.

• Ownership mindset with a focus on business impact.

🏝️ Benefits

• Equity option allocation after the probation period.

• Extended health benefits, including dental and vision coverage.

• 3 weeks of paid time off.

• 5 paid sick days plus all other statutory leaves in accordance with applicable employment standards legislation.

• Flexible remote-first work environment.

• Access to the Engineering Lab in Victoria for employees located in Victoria or the Greater Vancouver area.

• Company-wide in-person gatherings twice a year in Vancouver.

• Employee referral bonus program.

• High degree of ownership and autonomy.

• Opportunity to work with drones, robotics, AI, and proprietary sensing technology.

• A diverse and inclusive workplace.