Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and revise ongoing content such as blog entries, thought-leadership pieces, email newsletters, and updates to website copy.

• Ensure a consistent voice and terminology by adhering to Nametag's messaging and style guidelines.

• Transform technical product information into precise copy intended for security, IT, or HR professionals.

• Draft and update one-pagers, solution briefs, and customer success stories.

• Convert insights from customer interactions and Customer Success feedback into compelling proof points and case studies.

• Keep customer-facing materials up to date as messaging and product details evolve.

• Write copy for campaigns across email, social media, paid advertising, and landing pages.

• Adjust key messages to fit various formats and channels.

• Assist with A/B testing by providing new copy variations.

• Develop content for conferences and field events, including materials for talks, dinners, panels, and follow-up communications.

• Collaborate with Channel Partnerships on partner-focused events and co-marketing initiatives.

• Manage and oversee the marketing content calendar.

• Coordinate feedback from Growth Marketing, Product Marketing, Design, and Sales teams.

• Identify and rectify content and messaging inconsistencies or gaps.

• Monitor engagement metrics, email performance, and the impact of content on the sales pipeline in conjunction with Growth Marketing.

• Utilize performance analytics to prioritize future content development.

⛳️ Requirements

• Approximately 8 years of experience in B2B marketing, with a portion of that time spent in a content-driven role such as content marketing, editorial, communications, or as a marketing generalist focused on writing.

• A genuine comfort level as a generalist.

• Experience marketing to technical or security-focused B2B audiences; expertise in cybersecurity, IAM, or enterprise IT is highly advantageous.

• Ability to convert customer discussions, product specifications, or conference presentations into content that retains essential elements.

• Familiarity with HubSpot, Google Analytics, and a content management system (e.g., Webflow or similar).

• Basic skills in design tools (e.g., Canva) are beneficial, though this is not primarily a design role.

• Excellent organizational and project management abilities.

• A strong sense of ownership and a tendency to prioritize delivery.

• We welcome applicants from diverse backgrounds to apply, even if they do not meet every requirement listed.

🏝️ Benefits

• Remote-first work environment: Operate from anywhere within the US.

• Flexible scheduling: Work according to your time zone; we coordinate essential meetings within a common timeframe.

• Quarterly team off-sites and travel support provided.

• Significant equity ownership opportunities.

• Comprehensive health benefits package (medical, dental, vision).

• Flexible paid time off policy.

• Provision of new computer hardware and equipment.

• An inclusive workplace where your voice matters and your contributions lead to meaningful change.