Senior Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Lead an agile marketing team.

• Create and enhance integrated go-to-market strategies by leveraging insights from customers, competitors, the market, and performance metrics.

• Take ownership of portfolio marketing performance and enhance funnel efficiency and ROI.

• Cultivate relationships with university partners and internal stakeholders.

• Influence strategic choices and foster alignment around common objectives.

• Guide, mentor, and develop marketing professionals.

• Establish strategic direction and priorities for the marketing team.

• Supervise end-to-end campaign execution.

• Assess and continually refine marketing activities.

• Advocate for the student experience and enhance the customer journey.

• Identify opportunities for innovation, experimentation, and scaling effective strategies.

• Oversee marketing investment and budget management.

• Make informed commercial trade-offs across the portfolio.

• Utilize knowledge of paid search, SEO, website/CRO, and emerging discovery channels.

⛳️ Requirements

• Over 7 years of marketing experience in integrated marketing, digital performance marketing, and/or one-on-one marketing.

• Demonstrated experience in leading, coaching, and motivating high-performing marketing teams.

• Excellent strategic planning abilities.

• Skill in translating business objectives into actionable marketing strategies.

• Strong stakeholder and relationship management competencies.

• Experience in influencing cross-functional teams and external partners.

• Proficient in managing marketing budgets and making ROI-focused investment choices.

• Robust analytical skills with the capability to convert data into clear, actionable insights.

• Familiarity with paid search, SEO, and website/CRO.

• Growth-oriented mindset with a passion for innovation, experimentation, and continuous improvement.

• Experience with Google Analytics, Salesforce Marketing Cloud (SFMC), and data visualization tools.

• Candidates must reside in Australia.

• Candidates must possess full working rights in Australia.

• Preferred candidates may be required to undergo a police check and other pre-employment screenings.

🏝️ Benefits

• Flexible “Work Anywhere” model (remote, hybrid, or office).

• Strong opportunities for career development.

• A collaborative, innovative, and people-first culture.

• Global EdTech organizational environment.

• Lifelong learning culture.

• Opportunity to work alongside talented professionals in marketing, digital, sales, product, and strategy.

• Chance to partner with leading universities.

• Opportunity to make a meaningful impact on educational access.