Senior Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and implement an extensive B2B marketing strategy for the LATAM region, focusing primarily on Brazil.

• Enhance brand awareness, market positioning, and visibility among online casino operators, aggregators, and industry partners.

• Plan and execute regional marketing campaigns, product launches, and promotional initiatives.

• Collaborate closely with Sales and Account Management teams to facilitate lead generation, client acquisition, and partner engagement.

• Develop joint marketing efforts and co-branded campaigns with operator partners to boost game visibility and player engagement.

• Manage participation in industry exhibitions, conferences, networking events, and sponsorship opportunities throughout LATAM.

• Oversee digital marketing efforts, including social media, content marketing, public relations, email campaigns, and partnerships with industry media.

• Coordinate the localization of marketing materials, campaigns, and communications for Brazilian and other LATAM audiences.

• Work alongside internal product, commercial, and creative teams on game launches and promotional activities.

• Supervise external marketing agencies, media partners, and suppliers.

• Develop and manage regional marketing budgets to ensure effective resource allocation and measurable return on investment (ROI).

• Monitor market trends, competitor activities, and regulatory developments.

• Track and report on marketing performance, campaign effectiveness, lead generation, and relevant key performance indicators (KPIs).

⛳️ Requirements

• At least 5 years of experience in marketing, with substantial experience in the iGaming industry.

• Proven track record in B2B iGaming marketing, ideally with an online casino game provider, aggregator, or platform supplier.

• Strong understanding of the Brazilian iGaming market, including its operators, industry landscape, and commercial dynamics.

• Demonstrated experience in developing and executing regional marketing strategies and campaigns.

• Experience working collaboratively with Sales and Commercial teams to drive business development and revenue growth.

• Comprehensive understanding of digital marketing, branding, public relations, content marketing, and event management.

• Experience managing marketing budgets, agencies, and external partners.

• Exceptional communication, organizational, and project management abilities.

• Commercial mindset with the capability to assess marketing effectiveness and showcase results.

• Proficiency in Portuguese and English is required.

• Spanish language proficiency would be considered a significant advantage.

• Willingness to travel across LATAM for industry events, client meetings, and marketing initiatives.

🏝️ Benefits

• Fully remote work arrangement.