Senior Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee the marketing strategy for the business unit, ensuring alignment with key imperatives and commercial goals.

• Develop and execute marketing initiatives utilizing corporate marketing resources.

• Collaborate with corporate marketing to enhance capabilities by leveraging digital innovations and AI trends.

• Establish marketing KPIs that are in line with the commercial objectives of the business unit.

• Lead, mentor, and nurture a team of product marketing professionals.

• Work together with product management teams across the US, Europe, and Asia.

• Convert product management requirements into actionable projects, including the launch of new products.

• Craft product positioning, messaging, and provide input for briefs.

• Direct the creation of sales materials, website content, outbound marketing, presentations, and promotional activities.

• Oversee the maintenance of digital assets and collateral.

• Generate ideas and frameworks for promotional tools, product materials, and sales resources.

• Partner with marketing teams in other business units to exchange best practices.

• Serve as the business unit expert on customer behavior and target markets while liaising with corporate marketing.

• Manage various marketing initiatives and priorities while ensuring deadlines are met.

• Prepare targeted presentation materials for both external and internal stakeholders.

⛳️ Requirements

• A minimum of 8 years of experience in B2B marketing.

• At least 3 years of experience within manufacturing organizations.

• Proven experience in managing, coaching, or developing marketing team members.

• Strong relationship-building skills with business leaders, product management, and marketing resources.

• Capacity to influence without formal authority.

• Ability to identify and document essential targeting and product positioning information for copywriters.

• Proficient in communicating key marketing frameworks to business unit staff.

• Self-driven and organized, with the ability to anticipate, plan, prioritize, and oversee team workloads.

• Experience in the connector industry and electronic components is preferred.

• Background in building, managing, and developing supportive teams is preferred.

• Understanding of electronics component sales channels and design engineer behaviors is preferred.

🏝️ Benefits

• Variable pay, provided as a monetary bonus or alternative form.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending accounts.

• Health savings accounts.

• Life insurance.

• Accidental Death and Dismemberment (ADD) insurance.

• Disability benefits.

• Retirement benefits.

• Paid vacation and time off.

• Educational assistance.

• Possible inclusion of infertility assistance.

• Possible inclusion of paid parental leave.

• Possible inclusion of adoption assistance.

• Flexible work environment.