Senior Marketing Manager

This is a fully remote position, open to applicants in Portugal, +1 more country.

📋 Description

• Lead Grubtech's worldwide marketing function, concentrating on enhancing the European presence across Iberia and beyond.

• Develop and implement marketing strategies while executing hands-on across brand, content, demand generation, website, collateral, events, and partnership marketing.

• Utilize AI agents, copilots, and automation tools as the cornerstone of marketing planning, creation, and execution.

• Create AI-powered pipelines for blog posts, case studies, email sequences, ad copy, and sales materials.

• Generate visual assets and video content with AI tools for social media, advertisements, presentations, product demonstrations, testimonials, and events.

• Develop AI-powered presentations for sales enablement, investor updates, and partner pitches.

• Implement AI-driven lead generation workflows for prospect research, enrichment, and personalized outreach.

• Assess emerging AI tools and educate the marketing team on AI workflows.

• Establish brand authority through case studies, reviews, testimonials, G2/Capterra profiles, and thought leadership.

• Maintain brand guidelines and ensure global consistency across all customer-facing touchpoints.

• Oversee the website, landing pages, SEO, conversion optimization, and content updates.

• Create sales collateral and manage marketing copy across email, advertising, blogs, scripts, and case studies.

• Design and refine inbound and outbound campaigns across Google Ads, LinkedIn, Meta, and other digital platforms.

• Define regional ICPs and buyer personas, own pipeline contribution targets, and collaborate with Sales on lead conversion.

• Establish a marketing presence in Iberia and create locally relevant European campaigns, content, and events.

• Organize and execute conferences, customer workshops, partner roundtables, and post-event follow-ups.

• Collaborate with ecosystem partners on joint campaigns and co-marketing efforts.

• Manage organic and paid social strategies across LinkedIn, Twitter/X, Instagram, and regional platforms.

• Supervise and mentor the Marketing Manager, Social Media Manager, and Graphic Designer.

• Coordinate with external agencies and freelancers while ensuring quality and brand consistency.

⛳️ Requirements

• 3–5 years of experience in B2B SaaS marketing.

• Clearly AI-native, employing AI tools as daily operational instruments with evidence of tangible outputs.

• Hands-on experience with AI content tools such as Claude, ChatGPT, and Gemini.

• Familiarity with AI image-generation tools including MidJourney, DALL-E, and Flux.

• Proficient in AI video tools such as Runway, Sora, Kling, and HeyGen.

• Experience with AI-powered lead-generation platforms like Clay and Apollo.

• Proven ability to build or manage AI-powered automation workflows for content production, lead generation, or campaign execution.

• Demonstrated success in establishing B2B brand authority through case studies, customer evidence programs, review platforms, and thought leadership.

• Strong ownership of website and digital presence, including messaging, landing pages, SEO, and conversion optimization.

• Hands-on experience with performance marketing across Google Ads, LinkedIn, and Meta.

• Knowledge of demand-generation best practices.

• Fluent in English, Spanish, and Portuguese, both written and spoken.

• Experience in managing a small team and developing junior talent.

• Possess an entrepreneurial mindset; thrives in ambiguity, operates independently, and builds from the ground up.

• Based in Portugal (preferred) or Spain, or willing to relocate.

• Experience in F&B technology, restaurant tech, or hospitality SaaS is an advantage.

• Familiarity with HubSpot, Power BI, or other marketing automation and analytics tools is a plus.

• Experience in a Series A–C SaaS company is an asset.

• Familiarity with Claude Cowork, multi-agent workflows, or AI orchestration platforms is an advantage.

• Proficiency in Arabic is a plus.

🏝️ Benefits

• An AI-first culture that encourages pushing the boundaries of AI-augmented marketing.

• Complete ownership of the marketing function.

• Direct reporting to the CEO.

• An entrepreneurial culture where ownership and innovation are valued.

• Opportunity to work from Portugal or Spain with a global scope and exposure.

• Chance to influence Grubtech's global marketing presence across Europe, the Middle East, and beyond.