Senior Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Create and implement comprehensive B2B and B2C marketing strategies that align with the goals of the company.

• Enhance brand visibility, foster customer engagement, boost e-commerce growth, and increase revenue.

• Formulate annual and quarterly marketing plans that support revenue, branding, product, and growth targets.

• Convert business goals into audience strategies, positioning, messaging, market entry plans, campaigns, and measurable objectives.

• Collaborate with Product Development and leadership on product positioning, messaging, naming, launches, and market entry strategies.

• Design and execute multi-channel campaigns across paid social media, search, display ads, email, social platforms, e-commerce, retail, partnerships, and events.

• Oversee campaign creative, target audiences, budgets, timelines, tracking, and performance metrics.

• Track KPIs and utilize analytics, customer insights, market research, and A/B testing to assess and refine campaigns.

• Create and implement creative content for advertising, social media, email, e-commerce, presentations, educational materials, graphics, and videos.

• Design and edit graphics using tools like Canva, Adobe Photoshop, and AI Creative Platforms.

• Draft and refine marketing copy while ensuring alignment with brand standards and channel specifications.

• Work collaboratively with the Social Media Lead, E-Commerce Manager, Product Development, leadership, and other departments.

• Manage freelance creatives, photographers, designers, copywriters, video professionals, and external marketing partners.

• Take ownership of timelines, budgets, deliverables, quality, and consistent brand execution.

⛳️ Requirements

• Over 8 years of progressive marketing experience, showcasing success in developing and executing both B2B and B2C marketing strategies.

• Proven capability to merge strategic thinking with practical execution.

• Extensive knowledge of marketing analytics, performance measurement, A/B testing, and data-driven optimization.

• Experience in creating and managing paid advertising campaigns across various digital channels.

• Proficient in tools like Canva, Adobe Photoshop, and AI Creative Platforms such as Higgsfield.

• Familiarity with video content development or management.

• Strong grasp of brand strategy, messaging, storytelling, customer journeys, and integrated marketing.

• Outstanding written and verbal communication, creative judgment, organization, and project management abilities.

• Capability to work independently, take initiative, manage multiple priorities, and collaborate effectively across different functions.

• Must be eligible to work in California.

• Legally authorized to work in the United States.

• Not able to sponsor or take over sponsorship of an employment Visa.

• Must be willing to travel domestically as required for trade shows, partner meetings, or marketing events.

• Ability to remain seated for extended periods while working remotely.

• Visual and auditory capability to participate in video conferences.

• Capacity to lift up to 20 pounds for travel and equipment transport.

• Successful completion of a background check.

• Preferred: experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands.

• Preferred: experience with direct-to-consumer and/or e-commerce brands, including Shopify, Amazon, Walmart Marketplace, or retail media.

• Preferred: familiarity with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or similar platforms.

• Preferred: experience in directing photography and/or video production.

• Preferred: experience in building a brand style guide or brand system from the ground up.

• Preferred: experience working with purpose-driven, mission-oriented, or B Corp organizations.

• Preferred: experience in a small, entrepreneurial, or growing company.

🏝️ Benefits

• Health & Wellness Benefits for eligible positions.

• Flexible Work Environment with options for remote work.

• Performance Bonus.

• Vacation & Sick-time Accrual.

• Quarterly Employee Product Allowance to enjoy Essential Oxygen Products for personal use.

• Team Service Days.

• Paid Volunteer Time to support a 501(c)(3) organization of your choice.

• Purpose-Driven Culture.

• Reasonable accommodations for qualified individuals with disabilities.