Senior Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop Enode's demand generation engine to establish a continuous flow of engagement with targeted energy companies.

• Implement account-based marketing strategies alongside account executives and foster relationships with executive decision-makers.

• Refine Enode's positioning and narrative based on the needs of customers.

• Craft compelling copy for campaigns, outreach efforts, the website, and LinkedIn.

• Design the marketing roadmap for 2027 and beyond, encompassing priorities, budget, channels, and events.

• Plan and execute campaigns and events while analyzing performance for insights.

• Develop AI workflows for account research, buying-group mapping, outreach personalization, and reporting.

• Evaluate the impact of marketing on the pipeline in HubSpot and steer future investment decisions.

• Report directly to the VP of Revenue and collaborate with account executives, Customer Success, Partnerships, and Design teams.

• Engage in hands-on marketing activities and contribute to defining the marketing function.

⛳️ Requirements

• Proven experience in building demand generation for a B2B product, including responsibility for a pipeline target.

• Experience in account-based marketing with named enterprise accounts, particularly in engaging executives.

• Exceptional copywriting and storytelling skills, with personal examples to demonstrate proficiency.

• Experience in leading positioning or go-to-market initiatives for a technical product.

• Familiarity with HubSpot or a comparable CRM system.

• Proficiency in integrating AI into your work, including workflows for research, outreach, and analysis.

• Ability to operate within the CET ±3h time zone.

• Experience in the energy, utilities, mobility, or climate tech sectors is a plus.

• Background as the first or sole marketer in a startup is advantageous.

• Prior experience in organizing events that resulted in meetings and pipeline development is desirable.

🏝️ Benefits

• Competitive salary, including a highly attractive employee stock option program.

• Access to top-tier AI tools.

• Allocated time for enhancing AI fluency.

• An internal skills library for continuous learning.

• A budget for tooling and resources.

• A remote-first work environment across Europe.

• Option to work from an office in Oslo.

• On-demand co-working passes.

• Three annual off-site events.

• A flexible, human-centric culture.

• Home office setup stipend.