Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert WaveMark's business and commercial priorities into actionable marketing strategies with defined objectives, target audiences, tactics, milestones, and success metrics.

• Spearhead integrated marketing efforts across campaigns, events, customer programs, digital platforms, content, and sales enablement.

• Create and implement integrated demand-generation and account-based marketing strategies for key accounts.

• Oversee WaveMark’s value proposition and messaging throughout the customer journey.

• Own and enhance the customer advocacy strategy, which includes customer stories, case studies, testimonials, speaking engagements, and peer-to-peer initiatives.

• Collaborate with the commercial team to meet customer needs and support revenue growth objectives.

• Measure marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.

• Leverage campaign performance data, customer insights, and commercial feedback to refine strategies and execution.

• Manage the marketing budget, including planning, prioritizing investments, tracking expenditures, forecasting, and measuring ROI.

• Supervise, mentor, and develop 2 direct reports.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience is preferred.

• A minimum of 8 years of experience in B2B marketing, ideally within the healthcare, medical technology, healthcare technology, or other complex solution-oriented environments.

• Experience in SaaS is preferred.

• Proven track record in developing and executing integrated marketing campaigns and demand-generation initiatives is preferred.

• Familiarity with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs is preferred.

• Background in collaborating with marketing agencies and external partners is preferred.

• Knowledge of ABM platforms, CRM systems, marketing automation, and digital marketing analytics is preferred.

• Strong capability to translate business strategies into actionable marketing plans is preferred.

• Documented success in partnering with Sales and other cross-functional teams is preferred.

• Excellent written and verbal communication skills with the ability to simplify complex concepts into clear, persuasive customer-facing messaging is preferred.

• Proven project management skills with the capacity to lead multiple initiatives concurrently is preferred.

• Willingness to travel up to 10%.

🏝️ Benefits

• Bonus eligible

• Medical, dental, and vision coverage

• Paid time off plan

• Health savings account (HSA)

• 401k savings plan

• Access to wages before payday with myFlexPay

• Flexible spending accounts (FSAs)

• Short- and long-term disability coverage

• Work-Life resources

• Paid parental leave

• Healthy lifestyle programs