Senior Marketing Manager

This is a fully remote position, open to applicants in Tennessee, +1 more state.

📋 Description

• Create and implement global marketing initiatives that align with Ampd's commercial strategy and growth objectives.

• Design and manage Account-Based Marketing initiatives aimed at priority customers, prospects, and strategic accounts.

• Collaborate with regional Sales teams to craft demand-generation programs that yield qualified opportunities and measurable pipelines.

• Develop campaigns that support new products, applications, geographic markets, and strategic commercial initiatives.

• Construct and deploy AI agents and automated workflows to enhance marketing and commercial efficiency, speed, and scalability.

• Utilize AI for market research, account intelligence, competitive analysis, content creation, personalization, lead qualification, campaign optimization, and sales support.

• Identify manual and repetitive marketing and commercial tasks suitable for AI-driven enhancement or automation.

• Integrate HubSpot, marketing platforms, data sources, and AI tools to establish scalable marketing workflows.

• Oversee and enhance Ampd's digital footprint, including website performance, SEO/SEM, AI-search visibility, digital campaigns, and social media channels.

• Develop a scalable content engine for customer education, thought leadership, demand generation, and sales conversion.

• Create sales enablement materials such as presentations, playbooks, case studies, application content, and competitive positioning.

• Convert technical capabilities and customer applications into clear commercial value propositions.

• Establish market and competitive intelligence processes utilizing AI-enabled tools to identify trends, opportunities, and activities.

• Collaborate with Sales Operations to enhance HubSpot utilization, lead management, marketing attribution, and customer journey visibility.

• Analyze marketing-sourced and marketing-influenced pipeline, account engagement, conversion, campaign performance, and ROI.

• Leverage data and customer insights to refine marketing strategy, investment, and execution.

• Maintain a consistent global Ampd brand while facilitating effective regional implementation.

• Work collaboratively across Commercial, Application Engineering, Product, and other functions to foster global growth.

• Report directly to the Chief Commercial Officer.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.

• Over 7 years of progressive B2B marketing experience, ideally within the energy, clean technology, industrial technology, construction equipment, manufacturing, or another complex technical sector.

• Proven track record in developing and executing Account-Based Marketing and demand-generation programs.

• Strong grasp of complex, high-value B2B sales cycles and the role of Marketing in pipeline and revenue expansion.

• Extensive digital marketing experience, including website optimization, SEO/SEM, digital campaigns, social media, and analytics.

• Experience in creating sales enablement, thought leadership, and customer-facing content for technical products or solutions.

• Proficient with CRM and marketing automation platforms; HubSpot experience is highly preferred.

• Hands-on professional experience applying generative AI in marketing or commercial settings.

• Demonstrated experience in building or implementing AI agents, automated workflows, or multi-step AI-enabled processes.

• Ability to recognize opportunities where AI and automation can enhance marketing productivity, customer engagement, and commercial effectiveness.

• Strong analytical skills, with experience in measuring marketing performance, pipeline contribution, conversion, and ROI.

• Excellent written and verbal communication skills, with the ability to translate intricate technical concepts into clear and persuasive commercial messaging.

• Strong project management abilities and the capacity to handle multiple priorities and stakeholders.

• Experience working across various geographic markets or supporting global growth is preferred.

• Self-motivated and capable of working autonomously in a fast-paced environment.

🏝️ Benefits

• Competitive benefits.

• Strong opportunities for professional growth.

• Collaborative, multinational work environment.