Senior Marketing Lifecycle Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Conceptualize and execute comprehensive lifecycle marketing strategies that encompass prospect nurturing, opportunity enhancement, customer onboarding, retention, and expansion.

• Convert field marketing briefs into organized, multi-faceted campaigns that align with market-specific strategies and business objectives.

• Develop intricate, multi-step engagement journeys suited for complex B2B purchasing processes.

• Manage the strategy, implementation, and optimization of complete email marketing programs.

• Create and oversee automated nurturing journeys using Salesforce/Pardot.

• Craft personalized, behavior-driven communications to boost engagement and enhance conversion quality.

• Ensure adherence to deliverability, compliance, and optimization best practices.

• Establish and uphold advanced database segmentation frameworks.

• Construct targeted audiences and tailored campaign experiences utilizing behavioral, firmographic, and engagement data.

• Evaluate user behavior across various touchpoints to uncover engagement trends, drop-off points, and optimization opportunities.

• Manage campaign performance tracking and reporting within Salesforce/Pardot.

• Design and maintain lifecycle reporting frameworks.

• Offer actionable insights to refine campaigns and guide growth strategies.

• Lead A/B testing initiatives across email content, journey structures, timing, audience segmentation, and website landing pages.

• Employ a test-and-learn methodology to enhance performance and stimulate growth.

• Collaborate with teams in Paid Media, UI Design, Website, Field Marketing, Sales, SEO, and Content.

• Integrate lifecycle programs into the content marketing calendar.

• Produce engaging website content throughout the sales cycle, informed by audience insights.

⛳️ Requirements

• Extensive background in email marketing and lifecycle marketing, preferably within B2B contexts.

• Proven proficiency in Salesforce and Pardot, encompassing campaign setup, automation workflows, advanced reporting, and performance analysis.

• Strong expertise in audience segmentation and personalized campaign execution.

• Demonstrated capability to design and manage intricate, multi-touch nurture journeys.

• Established experience with A/B testing and ongoing optimization frameworks.

• Strong analytical abilities and the capacity to convert data into actionable insights.

• Emphasis on revenue impact.

• Experience working across various digital channels in integrated campaigns.

• Background in B2B enterprise SaaS, fintech, or similarly complex sectors.

• Experience managing prolonged sales cycles with multiple stakeholders and decision-makers.

• Familiarity with account-based marketing (ABM) strategies.

• Experience in international markets and multi-language campaigns.

• Understanding of multi-touch attribution and revenue-focused marketing metrics.

🏝️ Benefits

• Comprehensive health and wellness plans.

• Paid time off.

• Company holidays.

• Flexible and remote-friendly work opportunities.

• Maternity/paternity leave.