Senior Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take complete ownership of DAKboard's marketing strategy from start to finish: plan, construct, execute, and evaluate it across various channels.

• Evaluate existing marketing channels and prioritize opportunities that can drive significant impact.

• Fully manage at least one marketing channel, ensuring it is developed effectively and that appropriate processes are automated.

• Develop and automate channels for email marketing, landing pages, conversion rate optimization, performance marketing, social media, retargeting, partnerships/affiliates, and SEO content.

• Oversee and ensure quality control for part-time contractors involved in various marketing channels.

• Establish, manage, and scale AI agents and tools for research, content generation, analysis, and automation tasks.

• Collaborate closely with DAKboard's CEO regarding priorities, budget allocation, and the testing of new marketing channels.

• Generate marketing content that effectively connects with busy families and parents in the US.

• Work alongside saas.group's central marketing specialists, contractors, and AI agents; this position does not include direct reports.

⛳️ Requirements

• Extensive senior marketing experience with a focus on comprehensive marketing management.

• Proficient in creating and managing marketing channels, including email, landing pages, conversion rate optimization, performance marketing, social media, retargeting, partnerships, and SEO content.

• Experience in overseeing and ensuring the quality of part-time contractors, agencies, or AI agents.

• Daily utilization of AI tools and agents for research, content creation, and analytical tasks, with demonstrable examples.

• Background in marketing a B2C SaaS or subscription product, ideally across multiple channels.

• Quick learner with the ability to adopt and implement new strategies rapidly.

• Native-level proficiency in American English with an intuitive grasp of US consumer behavior.

• Capability to complete a brief practical task using AI tools during the interview process.

• Experience in hardware or e-commerce is beneficial but not mandatory.

• Familiarity with large-scale email marketing, conversion rate optimization/landing page enhancement, Google Ads, retargeting, partner/reseller/affiliate program management, smart-home technology, consumer electronics, or family-tech products is a plus.

🏝️ Benefits

• Fully remote work environment.

• Maximum flexibility in work arrangements.

• Independence and autonomy within a highly trusting team.

• Minimal bureaucracy, fostering efficient and sustainable progress.

• Flexible time-off policy.

• Access to saas.group's network of entrepreneurial SaaS professionals for exchanging ideas, knowledge, learning, and expertise.