Senior Marketing Intelligence Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the vision and ultimate intelligence product for each marketing area.

• Develop strategic justifications for product creation, identifying the target audience and rationale.

• Collaborate with marketing leaders to validate requirements, challenge assumptions, and ensure intelligence investments align with significant decisions and outcomes.

• Convert strategy into mockups, data specifications, and prioritized features for Business Intelligence analysts.

• Create prototypes and validate concepts with available data and tools prior to full development.

• Foster product adoption post-launch by tracking usage, identifying barriers to adoption, and refining products.

• Specify AI-related requirements, including automated insight generation, anomaly detection, and natural language processing.

• Collaborate with product, marketing, and operations stakeholders to develop business intelligence solutions.

• Enhance data quality and accessibility while promoting self-service reporting.

• Guide others in making data-driven decisions.

⛳️ Requirements

• Over 8 years of experience in marketing analytics, media analytics, or strategic analytics.

• Proven experience in shaping analytical methodologies and recommendations.

• Background in analytics consultancies, media agencies, or specialized firms is highly regarded.

• Strong understanding of marketing data and analytics requirements.

• In-depth knowledge in at least one domain such as paid media, owned media, or marketing measurement.

• Ability to connect marketing insights, performance metrics, and intelligence products to business results.

• Proficient in SQL and dashboarding tools such as Tableau, Looker, or Power BI.

• Capability to work directly with data for prototyping and iteration.

• Proven track record of analyzing stakeholder decision-making and providing high-impact solutions.

• Strong ability to present strategic perspectives clearly and confidently.

• Capacity to quickly adapt to new areas and independently create a structured approach to move forward.

• Genuine enthusiasm for experimenting with AI tools and integrating AI-enhanced capabilities into analytics work.

• Bachelor’s degree is required.

• A Master’s degree in a quantitative or business field is an advantage.

🏝️ Benefits

• Equity awards based on factors including experience, performance, and location.

• Flexible working arrangements from a location of choice for remote employees.

• Support for accommodations related to disabilities or special needs.

• Commitment to equal employment opportunities and a diverse, innovative work environment.