Senior Marketing Intelligence and Performance Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Evaluate the effectiveness of marketing strategies.

• Analyze metrics and key performance indicators (KPIs).

• Spot opportunities for enhancement.

• Provide insights to assist leadership in formulating strategies and making informed decisions.

• Grasp the context behind the data and question assumptions and scenarios.

• Suggest recommendations and action plans.

• Aid in the ongoing enhancement of marketing performance.

• Collaborate closely with Marketing, Sales, and Leadership teams.

• Link data, strategy, and business goals to achieve results.

• Ensure that initiatives are carried out as planned.

• Monitor campaign execution and outcomes.

⛳️ Requirements

• Extensive experience in Marketing Intelligence, Performance Marketing, or Growth, with an emphasis on data analysis, campaign optimization, and producing strategic insights.

• Proven ability to recommend action plans that facilitate business decision-making.

• Strong analytical capabilities, with the skill to create, track, and interpret performance KPIs.

• Ability to influence and maintain discipline to ensure initiatives are implemented as intended.

• Excellent communication and teamwork skills to effectively collaborate with various teams.

• Comprehensive business understanding, with a disciplined process approach and results-driven mindset.

• Proficiency in Business Intelligence (BI) tools.

• Knowledge of marketing automation tools, preferably HubSpot.

• Strong understanding of performance metrics.

• Familiarity with the application of Artificial Intelligence in Marketing.

• Experience in technology/SaaS environments, along with skills in SQL and A/B testing, is advantageous.

• Must be a resident of Brazil.

🏝️ Benefits

• 100% remote work.

• Health insurance coverage.

• Dental insurance coverage.

• IOB Benefits Card, which provides exclusive discounts across various shopping platforms.

• Childcare support.

• Life insurance coverage.

• Internet allowance.

• Profit-sharing plan (PLR).

• Partnerships with educational institutions.

• Opportunities for training and professional development.

• A culture of continuous feedback.