Marketing Director

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of performance marketing budgets and their distribution across platforms such as Google, Meta, affiliates, and other paid channels, while measuring gross profit after variable costs.

• Develop marketing strategies for the B2B trade program aimed at attracting and retaining interior designers, architects, and hospitality clients, in collaboration with the B2B sales team.

• Manage the marketing budget, including vendor and partner contracts as well as renewals.

• Create campaigns that integrate creative testing with performance outcomes, working closely with the creative team.

• Oversee email, SMS, and lifecycle marketing initiatives for both consumer and trade audiences.

• Manage promotions in collaboration with merchandising while adhering to margin constraints.

• Supervise organic social media efforts and reviews across platforms such as Instagram, Pinterest, and Trustpilot.

• Execute affiliate marketing strategies, focusing on partner performance through editorial and publisher relationships.

• Establish cross-channel measurement frameworks in partnership with finance and the data team.

• Direct the go-to-market strategy and manage the marketing calendar from planning to execution.

• Lead, manage, and nurture email and SMS efforts, creative production, copywriting, and agency partnerships; shape the team as it expands.

• Report directly to Greg Finney, CEO and Founder.

• Propel profitable marketing growth, enhance the trade program, establish reliable measurement systems, and cultivate a clear, expanding team.

⛳️ Requirements

• A minimum of 7 years of experience in e-commerce marketing, with at least 3 years dedicated to leading performance marketing and overseeing budgets.

• Practical experience with Google Ads, Meta, and affiliates, along with a proven history of achieving profitable growth rather than just revenue increase.

• Experience in marketing to B2B or trade audiences (such as designers, architects, hospitality, or other professional buyers), or a well-defined perspective on how to develop such strategies.

• Have managed a marketing P&L or budget, collaborated with finance on forecasting and contribution margins, and made spending decisions focused on profitability.

• Comprehension of how creative elements influence performance; capability to brief, structure, and evaluate creative tests.

• A strong sense of design and branding; ability to craft compelling product narratives.

• Proficient in data analysis, including tools like GA4 and BigQuery or similar platforms.

• Experience in managing and developing a small team as well as external partners.

• Possess a builder's mindset; ready to bring structure to a lean team and engage in hands-on tasks.

• Bonus: Experience in home, furniture, or design-led retail; expertise in email and SMS marketing using Klaviyo; and familiarity with organic social media on Instagram and Pinterest.

🏝️ Benefits

• 401k Plan + Employer Matching

• Vision

• Dental

• PTO

• Annual bonus