Senior Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of the company's all-encompassing marketing strategy, operational plan, and budget in line with pipeline and revenue objectives.

• Inspire, guide, and nurture a high-achieving marketing team, establishing clear goals, accountability frameworks, and career advancement opportunities.

• Act as a strategic advisor to the CRO, CEO, and the broader leadership team regarding go-to-market strategies, positioning, and competitive advantages.

• Establish key performance indicators to drive outcomes and refine strategy.

• Function autonomously, set the course, make decisions, and lead execution.

• Create and expand a data-driven demand generation engine that produces a qualified sales pipeline.

• Plan and implement integrated digital, content, event, social media, and partnership campaigns.

• Manage the entire funnel from awareness through MQL nurturing and the transition to Sales.

• Utilize Salesforce, Pardot, and other platforms for lead management, campaign tracking, nurturing programs, and pipeline analytics.

• Generate content such as white papers, case studies, blog articles, webinars, executive bylines, and videos.

• Foster executive thought leadership across industry forums and digital platforms.

• Integrate AI tools, agents, and automation into marketing processes, campaigns, and content creation.

• Assess and implement AI-enabled platforms for personalization, lead scoring, content generation, and campaign enhancement.

• Establish responsible and effective AI marketing protocols.

• Develop KPI frameworks, create dashboards, and report on campaign effectiveness, funnel health, and marketing return on investment.

• Optimize budget allocation and channel strategy to maximize pipeline ROI.

• Oversee brand identity, messaging framework, and visual standards.

• Create a LinkedIn social media strategy encompassing organic content, paid campaigns, employee advocacy, and executive profiles.

• Manage the Glassdoor presence and narrative of the employer brand.

• Supervise website management, SEO/SEM strategy, and overall digital footprint.

• Leverage LinkedIn Sales Navigator, LinkedIn Ads, and social selling support.

• Direct strategy and execution for conferences, trade shows, industry events, and hosted gatherings.

• Oversee sponsorships, speaking submissions, on-site logistics, executive participation, and event ROI.

⛳️ Requirements

• Over 10 years of progressive marketing experience in B2B Technology Services, particularly in SaaS-related technology services firms, IT consulting, managed services, or a closely related field.

• Proven experience leading the marketing department — or serving as a strong second-in-command — in a company with 200 or more employees.

• Hands-on expertise with Salesforce (SFDC), Pardot, and LinkedIn tools; capable of managing integrations, lead routing, campaign tracking, and reporting independently.

• Demonstrated success in building pipelines through integrated marketing initiatives with quantifiable, data-driven results.

• Experience in establishing, tracking, and reporting on a comprehensive KPI framework that connects marketing efforts to revenue results.

• Strong background in content marketing and thought leadership, with experience in managing content calendars, editorial strategies, and executive communications.

• Advanced understanding of LinkedIn marketing — including organic, paid, and employee advocacy — and employer branding platforms like Glassdoor.

• Experience in managing and mentoring a marketing team, with a history of talent development and fostering strong team cultures.

• Capability to work independently, set direction autonomously, and maintain accountability to senior leadership in a fast-paced environment.

• Proven experience in managing conference and event strategies, including budget oversight, vendor relationships, and post-event ROI evaluations.

• Willingness to engage in hands-on tasks in addition to leadership responsibilities.

• Previous experience in Higher Education Services marketing and/or Cybersecurity Services marketing is a plus.

🏝️ Benefits

• Health, Vision, Dental & Life Insurance

• Short & Long Term Disability

• Paid Parental Leave

• 3 Weeks Vacation, Sick Leave & Paid Holidays

• 401(K) with a 5% Employer Contribution

• Pet Insurance