Director of Marketing – EMEA

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Develop integrated campaigns that encompass ABM, intent strategies, email marketing, digital advertising, webinars, events, executive engagement, and partner marketing.

• Lead the marketing strategy for EMEA, manage the budget, and oversee the quarterly campaign roadmap.

• Ensure marketing initiatives align with key markets, industries, accounts, and revenue goals.

• Utilize AI to enhance campaign development, increase personalization, automate workflows, and optimize overall performance.

• Create a consistent operational model that links global strategy with regional execution.

• Conduct regular campaign and pipeline assessments with Sales and Revenue Operations teams.

• Evaluate the impact of marketing on engagement, conversion rates, pipeline development, bookings, and overall efficiency.

• Establish a digital-first, AI-enabled regional marketing engine focused on generating new logo opportunities and customer expansion pipelines.

• Collaborate closely with the Head of EMEA Sales and Global Marketing teams.

⛳️ Requirements

• Over 15 years of experience in B2B enterprise marketing, regional marketing, or demand generation.

• Demonstrated success in creating programs that yield measurable pipeline and revenue results.

• Experience working directly with senior sales and channel leadership.

• Deep expertise in digital demand generation, ABM, customer expansion strategies, and partner marketing.

• Practical experience in leveraging AI, automation, intent data, and personalization within marketing workflows.

• Strong analytical, operational, team leadership, and executive communication abilities.

• Proven ability to operate within a global organization and tailor programs for regional markets.

• Preferred experience in cybersecurity, SaaS, or enterprise software sectors.

🏝️ Benefits

• Meal allowance: 9.60 EUR daily individual target.

• Corporate bonus plan: 20% annual.

• New hire stock plan: 1,680 annual.

• Best-in-class benefits.

• Inclusive culture.

• Reasonable accommodations for qualified individuals with disabilities or based on a sincerely held religious belief.

• AI-assisted transcription during the interview process.