Chief Marketing Officer

This is a fully remote position, open to applicants in California.

📋 Description

• Direct the marketing and patient acquisition strategy for a national multi-clinic fertility practice.

• Report directly to the CEO and collaborate with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams.

• Oversee the patient funnel from local market awareness to lead generation, consult conversion, referring-physician relationships, and regional reputation.

• Manage and optimize a multi-million-dollar marketing budget across paid media, social media, agencies, MarTech, and events/sponsorships.

• Develop and implement integrated digital, content, referral, CRM/lifecycle, and local/regional demand-generation strategies.

• Lead marketing initiatives at the physician and clinic levels to enhance patient-direct and referral growth.

• Collaborate with Operations and Clinic Directors to synchronize demand with clinic capacity and scheduling.

• Build and oversee marketing analytics, attribution modeling, CRM reporting, and cost-per-acquisition analysis.

• Ensure that marketing content adheres to HIPAA, FTC guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations.

• Recruit, develop, and manage the internal sales and marketing team as well as external agencies/vendors.

• Enhance patient consult volume, improve funnel conversion, reduce acquisition costs, and increase marketing-sourced revenue.

• Present monthly marketing performance dashboards to the CEO and Board.

⛳️ Requirements

• A minimum of 15+ years of experience in marketing leadership, driving enterprise growth at scale.

• At least 10+ years of experience in healthcare, fertility, aesthetics, dental, or another high-consideration/emotionally sensitive consumer-direct medical category.

• Strong executive business acumen, creative vision, and advanced technical data skills.

• A proven track record of owning a patient/consumer acquisition funnel with accountability for revenue and volume.

• Extensive knowledge of digital performance marketing, including SEO, SEM, paid social, marketing automation/CRM, and measurement/attribution.

• Experience managing multi-location marketing strategies and budgets across geographically diverse markets.

• Familiarity with healthcare marketing compliance, including HIPAA, FTC, and state advertising regulations.

• Ideally possesses awareness of ASRM/SART guidelines.

• Experience in physician referral marketing and/or B2B partnerships with employers or fertility benefit platforms is a significant advantage.

• Proven experience in team leadership, motivating internal staff, and managing external agencies.

• A Bachelor's degree is required.

🏝️ Benefits

• Performance bonus linked to specific KPIs and measurable goals, paid annually.

• A comprehensive benefits package designed to support employees' health, well-being, and long-term success.