Director, Marketing – Health Plans & Health Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement the multi-channel go-to-market marketing strategy for Lyra’s Health Plan and Health System divisions.

• Enhance Lyra’s brand reputation among health plan executives, health system leaders, and provider networks through impactful activations and campaigns.

• Formulate positioning and product marketing strategies that translate into compelling value propositions, accelerating deal conversions for health plans and health systems.

• Manage member acquisition, digital partner channels, B2B2C engagement, and field marketing in alignment with regional and national growth objectives.

• Establish and expand an AI-powered marketing function that fosters a high-performance culture focused on data-driven experimentation, empathy, and ongoing learning.

• Work collaboratively with internal shared service teams and external agencies.

• Collaborate with Business Development, Customer Success, Product, and Clinical teams to stimulate market demand and support key accounts.

• Monitor and enhance performance KPIs, such as provider lead generation, member enrollment, and ROI from marketing campaigns.

• Report directly to the Senior Vice President of Solutions & Commercialization.

⛳️ Requirements

• A minimum of 12 years of progressive marketing experience within healthcare, health-tech, health plans, or health systems.

• At least 5 years of experience in team management, with a proven record of leading managers, scaling teams, and building cross-functional organizations.

• In-depth knowledge of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement strategies.

• Established expertise in brand positioning, product marketing, performance/consumer acquisition, and field/provider marketing.

• Outstanding ability to link complex clinical outcomes, technical capabilities, and healthcare mechanics with the specific needs of members and customers.

• Highly analytical, with extensive experience aligning marketing strategies directly with overarching business goals, revenue targets, and customer retention metrics.

• Previous experience in a fast-paced, high-growth healthcare or technology-enabled services environment.

• Proven success in managing regional multi-market activations and national health system launch expansions.

• A strong passion for improving mental health access and transforming the behavioral healthcare landscape.

🏝️ Benefits

• Comprehensive healthcare coverage, including medical, dental, vision, FSA/HSA, life, and disability insurances.

• Lyra for Lyrians; access to coaching and therapy services.

• Equity in the company through discretionary restricted stock units.

• Competitive paid time off policies, encompassing vacation, sick days, and company holidays.

• Paid parental leave.

• 401K plan with up to 3% matching.

• Monthly technology allowance.

• Well-being perks and various activities.

• Surprise swag items.

• Regular community celebrations.