Senior Marketing Content Writer, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution of the derivative content kit for each campaign from start to finish, encompassing landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, LinkedIn posts, and more.

• Collaborate with Demand Generation and Product Marketing to convert campaign messaging into audience-tailored copy across various verticals, buyer roles, and stages of the funnel.

• Assist with event content for industry conferences and SentiLink’s user conference, covering pre-show outreach, registration content, session promotion, and post-event follow-up sequences.

• Manage the social editorial calendar and publishing, including scheduling, queue management, creative development, and copywriting.

• Partner with marketing stakeholders to implement innovative video strategies.

• Create and maintain the partner proof library, which includes case studies, reference stories, a quote database, retro one-pagers, and win narratives.

• Produce campaign video content for YouTube using a test-and-refine methodology.

• Carry out AEO and SEO initiatives across demand generation properties and contribute to the broader search program.

• Evaluate performance against metrics such as conversion rates, engaged accounts, raised hands, and sourced pipeline.

⛳️ Requirements

• Over 5 years of experience in writing marketing content, predominantly in demand generation or growth-oriented roles.

• Proven track record of producing a comprehensive campaign kit from a singular anchor asset.

• Exceptional writing skills tailored for a technical B2B audience in regulated sectors such as fintech, financial services, risk management, payments, or security.

• Ability to transform SME insights into compelling written content.

• Comfortable managing deadlines across multiple concurrent campaigns in a dynamic, shifting-priority environment.

• Proficient in using AI as a supplementary tool without depending on it as the primary writing source.

• Experience in a fast-paced, high-growth startup environment that emphasizes in-depth product understanding.

• Capability to creatively write about technical products while adhering to an established brand voice.

• Familiarity with working within an emerging market content team and crafting new messages for established markets.

• Legally authorized to work in the United States.

• Must be a resident of the United States.

• Experience with marketing automation tools and platforms such as HubSpot, SEMRush, Canva, and WordPress.

• Preferred background in fraud, identity verification, credit risk, trust and safety, or lending.

🏝️ Benefits

• Employer-sponsored group health insurance for you and your dependents.

• 401(k) plan with employer matching contributions.

• Flexible paid time off policy.

• Regular company-wide in-person events.

• Home office stipend.