Paid Ads Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, initiate, and oversee paid advertising campaigns across platforms including Meta, Google Ads, LinkedIn, Reddit, TikTok, Nextdoor, and streaming services through Trade Desk.

• Implement campaigns in accordance with established strategy decks, targeting criteria, creative materials, and ad copy.

• Accurately launch campaigns across various funnel stages: top, middle, and bottom.

• Upload, arrange, and confirm video and static assets prior to launch.

• Manage and pace monthly advertising budgets for multiple client accounts.

• Monitor daily pacing to avoid underdelivery or overspending.

• Execute approved budget reallocations and transitions between platforms.

• Daily assessment of campaign performance to identify issues, inefficiencies, and areas for improvement.

• Implement approved optimizations, including adjustments to audience targeting, creative refreshes, and restructuring of funnels.

• Assist in split testing by implementing variables, tracking outcomes, and recording results.

• Conduct pre-launch and post-launch audits that encompass objectives, targeting, exclusions, creative assets, ad copy, URLs, UTMs, and tracking.

• Promptly rectify any creative, targeting, and tracking errors.

• Set up and validate pixels, tags, and tracking mechanisms utilizing Google Tag Manager and platform-specific tools.

• Ensure analytics access and tracking integrity across assigned accounts.

• Confirm assets and integrations prior to launches or modifications in campaigns.

• Troubleshoot non-firing tags and determine appropriate corrective actions.

• Collaborate with Client Success Managers on approved campaign strategies and modifications.

• Interpret and implement internal requests for campaign changes.

• Document campaign modifications and execution status in internal systems.

⛳️ Requirements

• 3–5+ years of practical experience in managing paid media campaigns across various platforms.

• Direct experience with Meta Ads Manager, Google Ads, and LinkedIn Ads.

• Highly detail-oriented; capable of identifying errors that others may overlook.

• Proficient in managing multiple campaigns and budgets concurrently without sacrificing accuracy.

• Strong organizational skills and discipline to adhere to documented processes.

• Ability to thrive in a fast-paced environment with tight deadlines.

• Experience with campaign tracking, pixels, and analytics tools.

• Comfortable working in a non-client-facing capacity focused on execution and delivery.

• Availability to work full-time during US Eastern Time business hours.

• Native-level proficiency in spoken and written English.

• Knowledge and experience managing ads in the U.S. market.

🏝️ Benefits

• Full compensatory day off in the following week when required to work during month-end or month-start weekends.

• Well-structured and documented paid media operation.

• Significant responsibility and accountability.

• Collaborate with a team that prioritizes precision, discipline, and excellence in execution.