Senior Marketing Campaigns Manager, ABM

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the ABM strategy and execution for priority accounts and assigned target-account segments on the East Coast.

• Create one-to-one, one-to-few, and one-to-many programs tailored to account tier, segment, intent signals, buying stage, and pipeline status.

• Collaborate with Sales and SDR leadership to define and prioritize target account lists.

• Formulate account-level plans that include buying-group mapping, engagement gap analysis, message personalization, channel sequencing, and next-best actions.

• Plan and implement integrated campaigns that align with pipeline and revenue objectives.

• Oversee comprehensive campaign project plans, including timelines, dependencies, risks, deliverables, and success metrics.

• Develop multi-channel campaigns utilizing email, paid media, landing pages, social media, partner channels, field programs, direct mail, gifting, and Sales outreach.

• Manage webinars and virtual events across AMER, EMEA, and APJ, including scheduling, registration, promotion, live coordination, and follow-up.

• Coordinate speakers, moderators, partners, run-of-show documents, dry runs, and provide day-of support.

• Organize regional localization of webinar topics, timing, promotion, and follow-up efforts.

• Design and execute coordinated ABM plays incorporating advertising, intent data, gifting, field events, content, webinars, and SDR outreach.

• Collaborate with Field Marketing on CISO dinners, roundtables, enterprise experiences, executive events, and regional initiatives.

• Align with Sales and SDR leadership on account planning, campaign sessions, signals, next actions, and outreach sequences.

• Ensure that campaigns, webinars, ABM plays, and events are established and tracked using project management tools, Salesforce, and marketing automation platforms.

• Maintain campaign hierarchy, naming conventions, UTM structures, campaign membership, segmentation, lifecycle tracking, and attribution.

• Create repeatable workflows for campaign intake, audience creation, quality assurance, launch readiness, follow-up, and analysis.

• Monitor data quality and troubleshoot issues in Salesforce, Pardot or Marketo, webinar, and ABM systems.

• Define and report KPIs such as account engagement, buying-group coverage, registrations, attendance, meetings, pipeline, conversion, velocity, and ROI.

• Analyze performance metrics, identify trends and gaps, and optimize messaging, channels, offers, sequencing, webinar formats, and account selection.

• Lead cross-functional programs, communicate plans and risks effectively, influence without direct authority, and mentor peers.

⛳️ Requirements

• Minimum of 6 years of B2B marketing experience with a focus on ABM, campaign management, demand generation, or integrated marketing programs in a fast-paced SaaS or technology environment.

• Proven ability to design and execute ABM programs that deliver measurable pipeline growth and enhance deal velocity.

• Experience managing integrated campaigns or programs from strategy and planning through to execution, follow-up, reporting, and optimization.

• Proficient in project management tools such as Asana, Monday.com, Wrike, or Jira.

• Experience in planning and executing webinars or virtual events across various regions and time zones.

• Familiarity with ABM and intent technologies such as 6sense, Bombora, Influ2, or ZoomInfo.

• Knowledge of direct mail and gifting platforms like Reachdesk.

• Strong expertise in Salesforce for campaign setup, membership tracking, account-level pipeline management, attribution, and reporting.

• Familiar with marketing automation platforms such as Pardot, Marketo, HubSpot, or similar.

• Ability to create buying-group maps, account engagement plans, tiered plays, campaign briefs, project plans, and measurement frameworks.

• Comprehensive understanding of lead and account lifecycle management, segmentation, campaign tracking, attribution, and funnel measurement.

• Capability to manage multiple account plays, campaigns, webinars, stakeholders, and deadlines effectively.

• Exceptional written and verbal communication skills.

• Strong cross-functional collaboration abilities.

• Ability to work independently and influence others without direct authority.

• Comfortable translating complex technical subjects into relevant messaging for CISOs, security architects, IT, and SecOps practitioners.

• Background in cybersecurity, DevSecOps, cloud security, or highly technical B2B SaaS is a plus.

• Experience in coordinating global programs across AMER, EMEA, and APJ.

• Familiarity with webinar platforms such as Zoom, ON24, GoToWebinar, or similar is advantageous.

• Experience using LinkedIn Campaign Manager for account-targeted paid programs is a plus.

• Experience supporting ABM or campaign initiatives in the Federal or Public Sector is an advantage.

• Proven ability to create ABM playbooks, campaign governance models, or repeatable operating procedures is a plus.

• Experience utilizing AI tools or automation techniques is an advantage.

• Familiarity with data visualization tools like Tableau, Power BI, or advanced reporting methods is a plus.

• Must be legally authorized to work in the United States.

• Candidates must indicate whether employment visa sponsorship is necessary.

🏝️ Benefits

• Equity package through stock options available for all full-time roles.

• Comprehensive health, vision, and dental insurance coverage for you and your family.

• Flexible vacation policy to support work-life balance.

• Generous parental leave policy.

• Opportunities for career development and growth.

• Inclusive and collaborative work culture.

• Minimal travel requirements for internal offsites; job-related travel expenses are reviewed and approved by management.