Senior Channel Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the South Central channel field marketing strategy and co-marketing portfolio.

• Prioritize partners and initiatives based on pipeline potential.

• Manage the channel marketing calendar in accordance with partner priorities, regional sales strategies, and company-wide campaigns.

• Establish and uphold pipeline ROI standards for channel field investments.

• Design and implement joint field programs in collaboration with VARs, resellers, alliance partners, and distributors.

• Oversee MDF allocation, partner alignment, execution supervision, budget management, and attribution reporting.

• Create repeatable co-marketing playbooks.

• Coordinate follow-up from SDRs, Partner Business Managers, and partner sellers with predefined SLAs.

• Act as the senior marketing counterpart to Partner Business Managers and partner marketing representatives.

• Conduct joint planning and business reviews with key partners.

• Organize partner programs alongside regional field marketing efforts.

• Develop joint messaging and proof points in collaboration with partner and product marketing teams.

• Manage partner-sourced and partner-influenced pipeline reporting.

• Ensure accurate partner attribution in Salesforce with the marketing operations team.

• Provide recommendations to field marketing and channel leadership.

• Mentor Channel Field Marketing Managers and Specialists; this role does not include direct reports.

⛳️ Requirements

• Over 6 years of experience in B2B channel or field marketing.

• Proven ownership of partner co-marketing programs that demonstrate measurable pipeline contributions.

• Established experience in developing and executing co-marketing initiatives with VARs, resellers, alliance partners, or distributors.

• Experience managing MDF budgets, encompassing allocation decisions, partner alignment, and ROI reporting.

• Strong grasp of the B2B technology channel ecosystem.

• Financial fluency; adept at constructing CPO and ROI cases and making investment trade-off recommendations.

• Proficient in Salesforce for tracking pipelines, partner attribution, and reporting on co-marketing performance.

• Excellent cross-functional collaboration abilities across partner, channel sales, field marketing, demand generation, digital, ABM, and product marketing teams.

• Highly organized with the capacity to handle multiple partner relationships, programs, and timelines.

• Experience in cybersecurity, DevSecOps, or related B2B security markets.

• Familiarity with Federal or Public Sector channel marketing, including Carahsoft, FedRAMP, and CMMC.

• Knowledge of intent data and ABM tools such as ZoomInfo or Reachdesk.

• Experience with marketing automation platforms like Pardot, Marketo, or HubSpot.

• Must reside in the South Central region of the United States.

• Willingness to travel up to 40% is required.

🏝️ Benefits

• Equity package in the form of stock options.

• Health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• An inclusive culture.

• A collaborative work environment.

• Options for remote and hybrid work models depending on the role and location.