Global Revenue Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of and implement strategic go-to-market initiatives to generate global pipeline.

• Develop and execute campaigns aimed at customer retention and acquiring new logos, with a focus on specific industries.

• Implement strategic go-to-market approaches including account-based marketing, digital campaigns, and webinars.

• Create and manage integrated campaigns targeting key accounts and segments on a global scale.

• Participate in and execute plans for industry conferences and trade shows.

• Assist with customer events and programs, ensuring effective registrations, engagement, and follow-up on pipeline.

• Collaborate with Sales and Business Development to ensure alignment of campaigns with territory strategies, account priorities, and pipeline goals.

• Work alongside global channel partners to enhance campaign reach and support co-marketing pipeline contributions.

• Coordinate with Product Marketing on messaging, positioning, and campaign development.

• Lead demand generation and pipeline acceleration initiatives tailored to specific industries and regional factors.

• Create recommendations for segmentation and targeting based on industry, geography, and buying stage.

• Achieve pipeline and revenue objectives.

• Monitor pipeline performance through revenue tracking and identify potential risks in the funnel.

• Enhance opportunity conversion rates and progression in collaboration with Sales.

• Maintain pipeline integrity, accountability for service level agreements, stage advancements, and accurate data entry.

• Provide weekly reports on campaign performance and suggest adjustments for spending and optimization.

• Partner with Marketing Ops and Revenue Operations on data management, reporting, dashboards, and campaign execution.

• Collaborate with Localization teams to tailor messaging and go-to-market initiatives across different global languages and markets.

• Report directly to the Director of Revenue Marketing.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Over 5 years of experience in B2B SaaS or enterprise technology marketing.

• Demonstrated success in driving demand generation, pipeline expansion, and achieving measurable revenue results.

• Experience in developing and implementing go-to-market strategies and account-based marketing initiatives.

• Capability to plan and execute multi-channel campaigns across email, paid media, digital advertising, events, webinars, and sales-driven initiatives.

• Proven experience in executing marketing programs in international markets.

• Ability to collaborate effectively with Sales, Business Development, Product Marketing, and local teams.

• Strong knowledge of marketing KPIs, funnel conversion metrics, campaign attribution, pipeline contributions, and return on investment.

• Proficiency in Salesforce, marketing automation systems, digital marketing tools, and emerging AI technologies.

• Familiarity with Google Workspace.

• Strong project management skills in a fast-paced, matrixed environment.

• Exceptional communication abilities, accountability, and the capacity to work both independently and collaboratively across global teams.

• Experience in the ERP industry is advantageous.

🏝️ Benefits

• Eligibility for the Marketing Bonus Plan.

• Flexible remote work options.

• Required travel of 10–15% to industry events, Sales Kickoffs, and marketing planning sessions.

• Opportunities for professional growth.

• Commitment to diversity, equity, and inclusion initiatives.

• Equal opportunity employment policy.