Global Revenue Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take ownership of and implement strategic go-to-market initiatives to enhance global pipeline generation.

• Determine and create customer and new logo revenue campaigns, with an emphasis on industry-specific initiatives.

• Manage account-based marketing (ABM), digital campaigns, webinars, and other strategic go-to-market activities that align with global pipeline objectives.

• Design and implement integrated email, digital, webinar, and ABM campaigns for key accounts and market segments.

• Participate in and execute industry conferences and trade events to boost visibility, generate leads, and engage accounts.

• Assist in customer events and programs, driving registrations, engagement, and follow-up for pipeline development.

• Collaborate with Sales and Business Development to ensure campaigns are aligned with territory strategies, account priorities, and pipeline goals.

• Work alongside global channel partners to expand campaign reach and enhance co-marketing pipeline contributions.

• Coordinate with Product Marketing on messaging, positioning, and campaign resources.

• Spearhead demand generation and pipeline acceleration initiatives tailored to industry and regional conditions.

• Formulate recommendations for segmentation and targeting based on industry, geography, and buying stages.

• Achieve global pipeline and revenue objectives.

• Monitor pipeline performance through revenue metrics and identify potential funnel risks.

• Collaborate with Sales to enhance conversion rates and opportunity advancement.

• Ensure pipeline hygiene and adhere to SLA accountability.

• Provide weekly reports on campaign performance and suggest adjustments for spending and optimization.

• Collaborate with Marketing Ops and RevOps on data management, reporting, and campaign execution.

• Maintain dashboards that track pipeline metrics, conversion rates, and ROI.

• Partner with Localization teams to modify messaging and go-to-market strategies for various global languages and markets.

• Report directly to the Director of Revenue Marketing.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• At least 5 years of experience in B2B SaaS or enterprise technology marketing.

• Proven success in driving demand generation, pipeline expansion, and measurable revenue outcomes.

• Experience in the ERP industry is advantageous.

• Skilled in developing and implementing go-to-market strategies and account-based marketing programs.

• Ability to plan and execute multi-channel campaigns across email, paid media, digital advertising, events, webinars, and sales-driven initiatives.

• Proven track record in executing marketing programs in international markets.

• Capability to collaborate effectively with Sales, Business Development, Product Marketing, and regional teams.

• Strong comprehension of marketing KPIs, funnel conversion metrics, campaign attribution, pipeline contribution, and ROI.

• Proficient in Salesforce, marketing automation platforms, digital marketing tools, and emerging AI technologies.

• Experience with Google Workspace is required.

• Highly organized and detail-oriented, with the ability to manage multiple campaigns, stakeholders, and priorities.

• Results-driven, creative, proactive, adaptable, accountable, and capable of working independently as well as collaboratively within global teams.

🏝️ Benefits

• Eligibility for the Marketing Bonus Plan.

• Remote work options available.

• Opportunities for professional growth and advancement.

• A workplace focused on diversity, equity, and inclusion.

• 10–15% travel required for industry events, Sales Kickoffs, and planning meetings.