Senior Brand & Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Roo's most significant launches and company-wide branding campaigns from inception to evaluation, utilizing audience insights and narratives.

• Manage Roo's brand campaign schedule and measurement standards across various functions, including brand, product marketing, lifecycle, and partnerships.

• Conduct brand research and establish benchmarks to assess awareness and perception, guiding brand investment decisions.

• Transform conferences, recognition weeks, and seasonal events into hallmark moments for Roo.

• Generate innovative ideas, narratives, formats, and channels for campaigns.

• Spearhead co-marketing initiatives with strategic partners, converting customer success stories into integrated campaigns, press releases, and thought leadership content.

• Drive brand expansion into new markets by customizing campaigns, public relations efforts, and industry visibility.

• Manage and monitor campaign and PR agency budgets while creating repeatable systems for planning, briefing, and measurement.

• Collaborate with PR agencies on earned media, trade media, and sponsored content initiatives.

• Establish Roo's thought leadership program focused on the future of veterinary work through research, content creation, and speaking engagements.

• Amplify the voices of veterinary professionals, hospital leaders, and executives within Roo's storytelling framework.

⛳️ Requirements

• Extensive experience in integrated, brand, or campaign marketing, including managing major multi-channel launches from strategy development to measurement.

• Proven ability to unite cross-functional teams around a common plan and maintain the momentum of complex launches.

• Experience in managing PR agencies or earned-media programs and cultivating thought leadership for a professional audience.

• Proficient in overseeing brand research, budgets, and agency relationships while making informed trade-offs.

• Exceptional storytelling skills, creative discernment, and a well-defined perspective on evaluating campaign effectiveness.

• Insightfulness regarding the role of AI and emerging tools in enhancing marketing team workflows, as well as recognizing where human judgment is crucial.

• Background in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven organizations is an advantage.

🏝️ Benefits

• Accelerated growth and learning opportunities.

• Stipends for home office setup, ongoing education, and monthly wellness initiatives.

• Comprehensive health benefits, with the base medical plan fully covered and optional premium buy-up plans available.

• 401K plan.

• Unlimited Paid Time Off.

• Paid maternity/paternity leave and reproductive care leave.

• Special gifts on your birthday and anniversary.

• Opportunities for domestic travel, including regional team-building events.