Senior Marketing Campaign Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate campaign strategies and spearhead comprehensive Medical and Growth Marketing campaigns and initiatives.

• Create, manage, and oversee campaigns that generate leads and revenue.

• Strategize, execute, and enhance integrated omnichannel marketing campaigns that foster customer acquisition, retention, product adoption, and business growth.

• Collaborate with category managers, sales, analytics, creative services, digital channel teams, and external partners.

• Generate lead magnet content, detailed email campaigns, social media initiatives, paid search efforts, website promotions and landing pages, display advertising and retargeting campaigns, as well as lifecycle and nurture marketing programs.

• Direct multichannel digital strategies and assess channel performance against lead and revenue objectives.

• Create creative briefs, coordinate with creative and Omnichannel teams, and uphold project schedules and milestones.

• Formulate campaign strategies, audience targeting plans, messaging recommendations, and channel deployment strategies.

• Prepare reports and present campaign KPIs and performance metrics.

• Analyze campaign performance and provide recommendations for enhancements in engagement, lead generation, conversion, and revenue.

• Collaborate with analytics and revenue operations teams to link marketing outcomes to business impact.

• Oversee schedules for assets, product content, and deliverables.

• Manage campaign timelines from initiation through deployment and post-campaign reporting.

• Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners.

• Develop campaign budgets, identify co-op opportunities where applicable, track expenses, and assess ROI.

• Maintain campaign documentation, project trackers, and performance dashboards.

• Assist in annual marketing planning, campaign calendar development, forecasting, and prioritization.

⛳️ Requirements

• Typically 5 to 7 years or more of progressively responsible professional experience.

• 3+ years of experience in digital marketing, campaign management, demand generation, growth marketing, or related marketing fields.

• Preference for experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related setting.

• Exceptional understanding of strategy and digital marketing.

• Familiarity with email marketing, website content management, paid media, social media, marketing automation, and customer journey development.

• Proven experience in developing and executing integrated marketing campaigns that generate leads, enhance engagement, and support revenue objectives.

• Strong analytical capabilities with experience in interpreting campaign metrics, performance dashboards, and digital marketing analytics.

• Experience with marketing automation platforms, CRM systems, reporting tools, and project management software.

• Ability to manage multiple campaigns concurrently while ensuring meticulous attention to detail and high execution quality.

• Strong grasp of industry practices.

• High proficiency with tools, systems, and methodologies.

• Effective planning and organizational skills.

• Strong decision-making, analytical, and problem-solving abilities with a capacity to multitask.

• Excellent verbal and written communication skills.

• Competent presentation and public speaking abilities.

• Strong interpersonal skills.

• Proficient in conflict resolution and capable of conveying difficult messages.

• Ability to cultivate partnerships at all organizational levels and externally.

• Preferred bachelor's degree or global equivalent in a relevant field; a master's degree or global equivalent is an advantage.

• May possess one or more industry certifications; professional certification may be necessary for advancement.

🏝️ Benefits

• Bonus eligibility.

• Medical, Dental, and Vision Coverage.

• 401K Plan with Company Match.

• Paid Time Off (PTO).

• Paid Parental Leave.

• Income Protection.

• Work Life Assistance Program.

• Flexible Spending Accounts.

• Educational Benefits.

• Worldwide Scholarship Program.

• Volunteer Opportunities.