Senior Marketing Campaign Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategize and execute comprehensive B2B marketing campaigns utilizing email, webinars, events, digital platforms, content, and thought leadership.

• Create demand-generation campaigns designed to attract prospective clients, produce qualified leads, and develop sales opportunities.

• Oversee campaigns from inception to completion, including planning, audience targeting, execution, reporting, and optimization.

• Work in tandem with Sales, Product Marketing, internal teams, and external agencies to synchronize campaigns, finalize messaging, and adhere to timelines.

• Organize marketing events and webinars, encompassing promotion, content development, speaker coordination, and follow-up activities.

• Monitor campaign engagement, lead generation, conversions, pipeline contributions, and ROI, using analytics to suggest enhancements.

• Act as a support for the Marketing Manager by prioritizing tasks, assisting colleagues, addressing daily challenges, and ensuring campaign execution.

• Investigate innovative strategies including AI, automation, account-based marketing, and evolving digital search behaviors.

⛳️ Requirements

• Seasoned B2B marketer with a successful track record in planning and executing demand generation campaigns.

• Demonstrated experience in designing and implementing marketing campaigns that yield leads and bolster sales pipelines.

• Practical experience with email marketing, webinars, events, digital advertising, content creation, or landing pages.

• Proven ability to manage campaigns from initial briefing through to launch, reporting, and subsequent improvements.

• Proficient in analyzing campaign outcomes and making data-informed recommendations.

• Experience collaborating with Sales, Product Marketing, senior stakeholders, and external agencies.

• Capability to juggle multiple campaigns, competing deadlines, and shifting priorities.

• Self-assured in decision-making, influencing others, and stepping in for the Marketing Manager as needed.

• Skilled in crafting clear briefs, reviewing campaign content, and communicating effectively.

• Knowledge of SaaS, software, professional services, financial services, or accountancy is advantageous but not mandatory.

• Prior experience in line management is not a requirement.

🏝️ Benefits

• Flexible remote work arrangements, with occasional chances to meet and collaborate in person.

• Ownership of campaigns, with accountability for planning, executing, and enhancing demand generation efforts.

• Expanded responsibilities, including opportunities to support the Marketing Manager and gain leadership experience.

• Career growth opportunities, developing expertise in B2B marketing within a rapidly growing international software company.

• Continuous learning and professional development opportunities.

• A workplace culture that values diversity and empowers every individual.

• Adjustments or accommodations available during the hiring process.

• Recognized as a Great Place to Work® certified employer dedicated to well-being, inclusion, and development.