Senior Marketing Campaign Analyst, Lifecycle Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create, launch, monitor, and enhance lifecycle campaigns across various channels including email, SMS, push notifications, and direct mail.

• Convert campaign briefs and lifecycle strategies into audience segments, creative configurations, workflows, and quality assurance plans.

• Design and revise HTML email templates, dynamic content elements, and personalization strategies.

• Set up automated journeys triggered by customer actions, lifecycle stages, product events, and business regulations.

• Oversee campaign schedules, approvals, launch readiness, and post-launch evaluations.

• Conduct quality assurance on templates, links, tracking, personalization, data logic, targeting, suppressions, triggers, rendering, and complete workflows.

• Maintain documentation for campaigns, process checklists, naming conventions, reusable templates, and operational best practices.

• Resolve platform, data, rendering, and workflow issues in collaboration with Marketing Technology, Analytics, Product, and Engineering teams.

• Ensure that campaigns adhere to brand guidelines, compliance, consent, deliverability, and customer experience standards.

• Implement A/B tests, holdouts, and various experimental approaches.

• Analyze campaign performance to enhance targeting, timing, messaging, personalization, and channel diversification.

• Utilize customer data, behavioral insights, and reporting to improve segmentation and campaign execution.

• Collaborate across functions to transition campaigns from concept to launch.

• Clarify requirements, identify obstacles, manage interdependencies, and communicate status and risks effectively.

• Suggest enhancements to tools, workflows, quality assurance practices, and execution methods.

⛳️ Requirements

• A minimum of 4 years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, ideally within B2C or fintech sectors.

• Practical experience with campaign or automated journey management in Iterable or comparable platforms such as Braze, Salesforce Marketing Cloud, Marketo, Responsys, or Cordial.

• In-depth understanding of multichannel campaign execution, including email, SMS, push notifications, segmentation, personalization, triggering, quality assurance, and deliverability.

• Proficiency in HTML and CSS for email development, template modifications, troubleshooting, and rendering quality assurance.

• Familiarity with Excel or Google Sheets, JSON, API integrations, event-driven architectures, and customer data workflows.

• Experience with dynamic content or scripting languages like Handlebars, AMPscript, Liquid, or similar templating technologies.

• Comfortable working with customer attributes, event data, segmentation filters, suppression logic, and campaign tracking.

• Background in supporting A/B testing and leveraging campaign performance metrics for optimization.

• Excellent project management and organizational capabilities.

• Strong written and verbal communication skills with the ability to collaborate effectively across teams.

• Exceptional attention to detail and a commitment to quality.

• Preferred: Experience in fintech, financial services, or regulated industries.

• Preferred: Knowledge of mobile lifecycle marketing, including push notifications and in-app messaging.

• Preferred: Experience with responsive or hybrid HTML email templates.

• Preferred: Understanding of consent management, deliverability, and compliance regulations.

• Preferred: A Bachelor's degree or equivalent practical experience.

🏝️ Benefits

• A diverse, equitable, and inclusive workplace culture.

• Access to employee resource groups.

• Commitment to equal opportunity employment.