Senior Marketing Automation Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the execution and optimization of automated customer journeys across email, in-product, and push channels, covering everything from audience creation and construction to QA, launch, monitoring, and ongoing enhancement.

• Utilize Braze, Segment, and Amplitude to harness customer data, behavioral insights, product usage, and lifecycle signals for building targeted audiences and personalized journeys.

• Convert lifecycle strategies into scalable automation programs in collaboration with Lifecycle, Product Marketing, and Growth partners.

• Lead A/B and multivariate testing initiatives across messaging, creative elements, targeting, timing, cadence, and journey design.

• Manage campaign performance and measurement, overseeing lifecycle and channel KPIs in partnership with Data & Analytics.

• Ensure the health and scalability of the marketing automation ecosystem, which includes QA, deliverability, data integrity, consent, documentation, and governance.

• Act as the marketing automation subject matter expert, collaborating with Product, Data, and Engineering regarding events, attributes, and integrations.

⛳️ Requirements

• Over 5 years of experience in marketing automation, lifecycle marketing operations, CRM, or a similar field, preferably within a SaaS, fintech, subscription, or product-led growth setting.

• Significant hands-on experience with Braze, including the construction of multi-step journeys, audience segmentation, behavioral triggers, personalization, and experimentation.

• Familiarity with Segment and Amplitude.

• Comprehensive understanding of lifecycle marketing throughout onboarding, activation, engagement, conversion, retention, expansion, and re-engagement phases.

• Strong analytical and experimentation capabilities, including test design, performance data interpretation, and the ability to translate insights into actionable recommendations and optimizations.

• In-depth knowledge of best practices in email, push, and in-product messaging, especially concerning deliverability, consent management, frequency management, and customer experience.

• Basic knowledge of HTML/CSS and Liquid templating, with the skill to troubleshoot personalized, dynamic communications.

• Excellent operational discipline and attention to detail in campaign QA, data accuracy, documentation, and governance.

• A collaborative, self-motivated approach, with the ability to independently manage execution while effectively partnering with cross-functional teams.

🏝️ Benefits

• Bonus Structure

• Employer-paid Benefits Plan

• Health & Wellness Flex Account

• Wellness Days

• Paid Holiday Shutdown

• Wave Days (extra vacation days in the summer)