Marketing Technology Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage and oversee NorthStar’s marketing technology stack, which includes HubSpot, ZoomInfo, Salesforce, and associated integrations.

• Ensure that data across marketing and outreach platforms is clean, consistent, and compliant.

• Administer and refresh target account and contact lists, including segmentation for campaigns and outreach workflows.

• Supervise website lead integrations and track data flow between systems.

• Assist in executing email and outreach campaigns in HubSpot and ZoomInfo, covering segmentation, setup, testing, and deployment.

• Work collaboratively with marketing and sales teams on audience targeting and campaign alignment.

• Monitor and analyze campaign performance, producing actionable reports and recommendations.

• Maintain dashboards that track campaign KPIs, engagement metrics, and lead quality.

• Conduct ad hoc data pulls, analysis, and reporting to support outreach and business development strategies.

• Identify and implement opportunities for enhancing workflows, automation, and overall efficiency.

• Assist with content marketing and recruitment marketing initiatives as interest or expertise develops.

• Stay updated on the latest marketing technologies, tools, and data-driven outreach trends.

• Advocate for NorthStar Anesthesia’s Core Values.

• Perform additional duties as needed.

⛳️ Requirements

• 3-5 years of experience in marketing or marketing operations.

• 2-3 years of that experience should be in a marketing or digital agency setting.

• Exposure to the healthcare industry or experience with Definitive Healthcare is preferred but not mandatory.

• Required hands-on experience with HubSpot and ZoomInfo.

• Familiarity with Salesforce or similar CRM/marketing automation platforms.

• Strong analytical capabilities to interpret data and convert insights into actionable strategies.

• Proficiency in database management, segmentation, and reporting.

• Exceptional attention to detail, organizational skills, and communication capabilities.

• Experience in the healthcare sector and familiarity with the Definitive Healthcare platform is desirable, but not essential.

• Must have reliable internet access and the ability to perform effectively in a virtual setting.

• Demonstrates consistent, dependable, and predictable attendance.

🏝️ Benefits

• Opportunity for remote work; this position can be conducted from anywhere within the United States.

• Access to a reliable internet connection and a virtual work environment.

• Attendance at the work site may be required occasionally based on business needs.