Marketing Technology Manager

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Oversee and provide support for the firm's marketing technology stack.

• Handle daily system maintenance, configuration, troubleshooting, and testing.

• Organize upgrades, enhancements, integrations, and improvements supported by vendors.

• Track platform performance and enhance usability and efficiency.

• Preserve system documentation, procedures, and training materials.

• Lead and offer daily guidance to marketing technology administrators and data specialists.

• Assist with CRM and experience management platforms, such as InterAction, Foundation, or similar systems.

• Ensure data quality, perform data cleanup, enhance user adoption, and manage reporting, dashboards, and analytics.

• Address user inquiries and resolve system-related issues.

• Administer the firm's website, CMS, and digital marketing technologies.

• Manage website updates, content publishing, and development of new pages.

• Analyze website metrics and compile performance reports.

• Aid in SEO, accessibility, user experience, and digital optimization projects.

• Handle mailing lists, audience segmentation, templates, workflows, and email automation.

• Support client alerts, newsletters, event invitations, webinars, surveys, and other email marketing efforts.

• Generate recurring reports and dashboards, translating data into actionable recommendations.

• Engage in marketing technology implementation, requirements gathering, testing, quality assurance, training, and launch activities.

• Provide end-user support and assistance to attorneys and business professionals.

• Develop training materials, knowledge base articles, and quick-reference guides.

• Assist in evaluating, testing, and implementing firm-approved AI-enabled marketing technologies.

• Identify opportunities for automation and technology enhancements.

• Ensure compliance with access permissions, records retention, data privacy, data integrity, and quality processes.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field.

• Over 5 years of experience in supporting marketing technology, CRM, digital marketing, business development technology, or marketing operations.

• Proven experience in administering CRM, email marketing, website, or related business development technologies.

• Strong project coordination and organizational capabilities.

• Experience in managing multiple priorities and deadlines concurrently.

• Excellent analytical, problem-solving, and troubleshooting abilities.

• Strong written and verbal communication skills.

• Capacity to collaborate effectively with attorneys, business professionals, vendors, and technical teams.

• Preferred: experience in law firms or professional services.

• Preferred: familiarity with InterAction, Foundation, Vuture, Concep/Litera Marketing, Power BI, Tableau, GA4, Sitecore, Drupal, WordPress, or similar platforms.

• Preferred: experience in supporting marketing automation and email marketing platforms.

• Preferred: knowledge of CRM data management and reporting best practices.

• Preferred: experience in supporting the implementation or migration of marketing technology systems.

• Preferred: exposure to AI-enabled marketing and productivity tools.

• Preferred: experience in managing, supervising, or providing daily direction to a team.

• Please include a cover letter and resume when applying.

• Principal applicants only.

🏝️ Benefits

• Medical and dental insurance coverage.

• Life insurance benefits.

• Short-term and long-term disability insurance.

• Pre-tax flexible spending account for specific medical and dependent care expenses.

• Employee assistance program.

• Paid Time Off.

• Paid holidays.

• Eligibility to participate in a retirement plan program after meeting requirements.

• Opportunities for discretionary bonuses based on individual and firm performance.

• Reasonable accommodations for individuals with disabilities.