Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in California.

📋 Description

• Develop programs and oversee systems necessary for creating a steady influx of inbound lead traffic.

• Leverage Marketo or MAP functionalities to enhance the top of the funnel.

• Oversee the integration with Salesforce.

• Implement Marketo and Salesforce best practices through collaborative and hands-on approaches.

• Examine program requirements and pinpoint areas for optimization.

• Track progress on email marketing initiatives and programs.

• Collaborate with marketing and technical teams to deliver data-driven solutions and insights.

• Ensure data integrity and quality across extensive data sets.

• Monitor key performance indicators and dashboards, notifying leadership when action is necessary.

• Manage lead quality, scoring, and routing within Marketo.

• Evaluate ad hoc analytics requests and identify the most effective approach and necessary team members.

• Guide marketing operations on data requirements for thorough analysis.

• Present data insights in a manner that resonates with stakeholders and underscores implications.

⛳️ Requirements

• Must be a U.S. Citizen or authorized to work in the US without corporate sponsorship.

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Capability to thrive in a fast-paced environment and a matrixed organization.

• Skills in program and project management.

• Self-driven and enthusiastic about Marketing Automation.

• Practical experience with dashboards and reporting tools.

• Proficient in creating executive-review presentations.

• Team-oriented mindset.

• Experience in lead nurturing and scoring is advantageous.

• Strong understanding of lead management, routing, and lifecycle management.

• Experience in managing large data sets.

• Proven ability to maintain data quality and health.

🏝️ Benefits

• Health Benefits.

• Paid Vacation.

• Paid Holidays.

• Paid Sick Time.

• Continuous Training programs.

• Opportunities for learning and advancement in the MarTech industry.

• Performance bonuses may be available.

• A comprehensive benefits package may be available.