Senior Marketing Analyst

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of ad operations across LinkedIn, Google, and Meta, which includes campaign setup, tagging, tracking, pixel management, and quality assurance.

• Integrate reporting from paid, email, web, and event channels into a cohesive view linked to Salesforce pipeline data.

• Develop and sustain dashboards that connect marketing activities to revenue outcomes, encompassing MQLs, SAOs, pipeline contribution, CPL, ROAS, and funnel conversion rates.

• Track weekly full-funnel performance from top-of-funnel impressions to closed-won deals.

• Identify gaps, trends, and opportunities for optimization.

• Suggest recommendations for spend allocation, targeting, bidding, and channel mix based on data insights.

• Collaborate with RevOps to ensure lead flow, attribution, and CRM data integrity are maintained.

• Assist in executive-level pipeline reporting by providing clear and accurate analysis.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Analytics, or a related field is required.

• Over 5 years of experience in marketing analytics or ad operations within the B2B SaaS sector.

• Demonstrated success in marketing analytics or ad operations.

• Practical experience with campaign trafficking, UTM governance, pixel/tag management, and platform troubleshooting across LinkedIn, Google Ads, and Meta.

• Extensive experience in linking marketing channel data to Salesforce pipeline.

• Strong comprehension of full-funnel marketing from awareness to revenue generation.

• Proficient in Looker Studio, Google Analytics, and Excel/Sheets.

• Experience with SQL or BigQuery is a significant advantage.

• Highly analytical skill set to consolidate multi-source data into insights and recommendations suitable for executive review.

• Must be based in Mexico.

• Fluency in English is required.

• Full work authorization is necessary; QAD does not provide visa sponsorship.

🏝️ Benefits

• Programs designed to assist employees in achieving a healthy work-life balance.

• Opportunity to be part of a growing business that is entering its next phase of expansion and transformation.

• A collaborative culture comprised of intelligent and hardworking individuals who support each other.

• An environment rich in growth and opportunity.

• Compensation packages tailored to experience and desired skill set.