Senior Marketer, Demand Automation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for the overall performance of an intent-driven automation program.

• Conduct ongoing experiments focusing on messaging, timing, personalization, and signal triggers.

• Enhance meeting conversion rates and influence deals in collaboration with Growth Specialists worldwide.

• Create and implement signal-triggered sequences, multithreading experiments, and strategic outbound initiatives.

• Collaborate with sales teams to design and refine sequences that are representative-facing.

• Assist in the rollout process from initial scoping to performance evaluation.

• Manage program reporting, providing insights, recommendations, risk assessments, and optimization opportunities.

• Discover and initiate new automation strategies to enhance meetings and deal closures.

⛳️ Requirements

• Proven experience in marketing automation with demonstrable pipeline outcomes.

• Skilled in designing and executing growth-oriented experiments.

• Comfortable collaborating with sales teams and converting representative feedback into automation strategies.

• Familiarity with AI-enabled prospecting and personalization tools (such as Clay or equivalents).

• Comprehensive understanding of B2B SaaS sales processes and rapid demand generation cycles.

• Extensive knowledge of automation and proficiency in utilizing tools like HubSpot to their fullest capabilities.

• Technical expertise in segmentation logic, signal triggers, and automation development.

• Practical experience with sales automation, particularly in creating sequences.

• A data-driven mindset for translating performance metrics into optimization strategies.

• Experience managing large-scale outbound automation initiatives.

• A background in close collaboration with SDR or inside sales teams.

🏝️ Benefits

• Annual bonus targets in line with HubSpot’s bonus plan for eligible positions.

• Commission on target for employees in qualifying roles.

• Eligibility for equity plans, including restricted stock units (RSUs), for select positions.

• Overtime pay eligibility for certain roles.

• HubSpot benefits and perks designed to help employees thrive.

• Flexible work arrangements and a workplace focused on connections.

• In-person events and onboarding processes where applicable.

• Accommodation support for travel restrictions, disabilities, or other needs.