Senior Managing Director, Global Performance Marketing, Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the development, implementation, and evaluation of paid media and performance marketing initiatives across search, display, social media, DRTV, CTV, podcasts, and third-party list purchases.

• Manage a paid media budget of over $13 million, aiming to attract 40,000 new donors, 11,000 sustainers, and generate $4 million in revenue during the first year.

• Create detailed marketing strategies for extensive, segmented donor acquisition and retention efforts.

• Collaborate with external vendors and internal fundraising teams.

• Work in partnership with Brand Marketing, Digital Marketing, Acquisition Marketing, Philanthropy, Data Analytics, Campaigns, and Finance teams.

• Oversee the planning, execution, and reporting processes for paid advertising and third-party acquisition partners.

• Develop integrated attribution models to assess the impact of advertising expenditures.

• Establish a strategic vision for multi-year growth in supporters, retention, revenue, and brand positioning.

• Direct budget planning and management for paid digital, television, and audio initiatives.

• Identify integration opportunities and manage testing and optimization of the donation funnel.

• Enhance the global social media strategy across over 100 social media accounts.

• Spearhead global testing and investment initiatives for new media, partner collaborations, marketing technologies, and capabilities.

• Assess and track brand media campaign performance alongside the brand team and third-party partners.

• Lead audience segmentation and targeting strategies for both prospecting and retention efforts.

• Provide leadership, organizational development, and management for an expanding team.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• A bachelor's degree in business, marketing, design, journalism, English, liberal arts, communications, or a related field, or equivalent professional experience is required.

• An MBA is preferred.

• A minimum of ten (10) years of experience in digital marketing and media acquisition is essential.

• Experience in management within a related field, including overseeing staff and leadership, developing and executing strategies, and managing fiscal and budget responsibilities; ideally within the animal welfare sector.

• Proven ability to apply analytical thinking and utilize quantitative and qualitative data to identify, prioritize, and pursue opportunities.

• Familiarity with TV, Radio, Streaming, Google AdWords, Facebook Business Manager, and Google Analytics is desirable.

• Exceptional leadership, communication, and collaboration skills are required.

• Ability to prioritize and manage multiple projects effectively and concurrently.

• Capability to articulate a strategic vision for a team of channel leaders with clearly defined strategies, KPIs, and objectives.

• In-depth knowledge of broadcast media, the Internet, online trends, Internet fundraising and/or social change, social media, and paid advertising strategies.

• Advanced understanding of advertising creative development and direct-response media performance indicators.

• Proficient in compiling, analyzing, and utilizing performance data to uncover opportunities and enhance campaigns.

• Excellent written and verbal communication skills, along with strong presentation capabilities.

• Robust decision-making, organizational, planning, and complex problem-solving skills.

• Ability to juggle multiple competing priorities, responsibilities, and projects.

• Strong knowledge of business operations, budget development, and management procedures.

• High attention to detail and a commitment to quality and timely deliverables.

• A strong interest in animal protection issues is preferred.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional growth and development.

• Collaborative and supportive work environment.

• Chance to make a meaningful impact in the animal welfare sector.