Senior Manager/Director, Creator Marketing

This is a fully remote position, open to applicants in Vermont.

📋 Description

• Take charge of Ursa Major's comprehensive creator marketing strategy, including the roadmap and budget.

• Collaborate closely with founders, the internal team, and external agency partners.

• Identify, recruit, and cultivate a diverse network of aligned creators utilizing a CRM system.

• Establish long-term commercial relationships with valuable creator partners.

• Lead initiatives such as organic seeding, gifting, paid creator partnerships, and creator experiences.

• Manage the affiliate creator strategy, which includes ShopMy and other relevant platforms.

• Oversee the TikTok Shop creator strategy.

• Develop creator-generated content for both organic and paid channels.

• Build a testing and learning framework across creator personas, products, messaging, and partnership models.

• Connect creator insights with Social, Creative, Growth, PR, and Product Marketing teams.

• Measure brand, content, and commercial impact, including monthly KPI and learning updates.

• Collaborate on or lead appropriate brand partnerships.

• Partner with agencies and gradually build and manage a small internal creator team.

• Assess ecosystem quality and productivity via creator relationships, retention, content yield, brand discovery, customer engagement, revenue, affiliate/TikTok Shop performance, paid creator economics, and channel content performance.

⛳️ Requirements

• 5–7+ years of pertinent experience in creator/influencer marketing, creator and brand partnerships, affiliate marketing, or similar consumer marketing roles.

• Proven track record of developing dynamic programs rather than merely administering them.

• Understanding of affiliate economics, paid partnerships, attribution, and performance marketing.

• Capability to identify brand-aligned creators with genuine potential.

• Ability to comprehend authentic brand/creator relationships and foster lasting connections.

• Skill in negotiating smart partnerships with reasonable economics.

• Strong analytical skills and sound judgment in data utilization.

• Commercial mindset, strategic thinking, and strong instincts related to branding.

🏝️ Benefits

• Competitive compensation, along with equity options.

• Health, vision, and dental benefits, in addition to paid parental leave.

• Employee 401k plan with company matching.

• Fully remote work culture.

• Generous vacation policy plus 2 “Epic Days” each year (a chance to take off spontaneously and enjoy fantastic weather!).

• Paid sabbatical after 5 years of service.

• Paid volunteer time, along with organized team volunteer events in Vermont.

• Complimentary Ursa Major products—naturally!