Senior Manager, Strategic Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily interactions with designated media, technology, measurement, and emerging-platform partners.

• Manage a portfolio of Media and Technology Partnerships.

• Cultivate partner relationships to secure strategic and commercial opportunities.

• Develop relationship strategies for key partners.

• Maintain Wpromote’s partner matrix and opportunity pipeline.

• Identify, assess, and nurture relationships with emerging partners in areas such as retail media, commerce, AI, AI Search, audience and identity, measurement, incrementality, creator marketing, email and SMS, brand safety, media automation, and new advertising and marketing technologies.

• Differentiate between strategic and tactical partner relationships and negotiate commercial agreements accordingly.

• Analyze new capabilities and assess their compatibility with Wpromote’s service offerings.

• Create and distribute partnership communications, updates, and enablement resources.

• Maintain the internal partner directory, resource hub, and partnership documentation.

• Facilitate introductions between internal teams and partners, as well as emerging capabilities.

• Organize partner training sessions, certifications, demonstrations, and educational events.

• Assist Client Strategy and Media teams in presenting partner capabilities to clients.

• Establish AI processes for discovering, understanding, and activating the partner ecosystem.

• Design and implement co-marketing initiatives with strategic partners, including thought leadership, research, content, awards, and industry events.

• Coordinate involvement in partner content, events, and industry discussions.

• Manage partner-facing content and visibility, such as case studies, awards submissions, website updates, profiles, and joint thought leadership efforts.

• Oversee regular internal partnership communications and manage partner-related logistics in collaboration with Marketing and Events.

⛳️ Requirements

• Minimum of 5 years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field.

• In-depth understanding of the advertising and marketing technology landscape.

• Proven ability to manage relationships with multiple external partners concurrently.

• Exceptional communication and relationship-building abilities.

• Strong project management and organizational skills.

• Capability to comprehend technical or complex products and articulate their applications for clients and business purposes.

• Comfort in collaborating across various functions including Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership.

• Proactive in identifying opportunities rather than awaiting partner requests.

• Strong presentation and internal enablement capabilities.

• Genuine interest in AI, emerging platforms, and the future of marketing technology.

• Must be legally authorized to work in the U.S.; this position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Flexible work schedules.

• Unlimited Paid Time Off (PTO).

• Extended holiday break during winter.

• Options to work from anywhere.

• Fully paid parental leave.

• 401(k) matching program.

• Comprehensive Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance options.

• Annual Class Pass Credits.

• Access to office hubs in Los Angeles and New York for learning and development, events, collaborative workspace, and in-person meetings.