Senior Manager, Social & Community

This is a fully remote position, open to applicants in Vermont.

📋 Description

• Take charge of Ursa Major’s social media strategy, editorial guidance, and content calendar, curating across platforms such as Instagram, TikTok, Facebook, and other emerging channels.

• Create social-first concepts and narratives that highlight the brand, products, ingredients, team, Vermont heritage, and the wider world.

• Collaborate closely with the creative team and founders to transform ideas into reality.

• Foster and cultivate a vibrant social community utilizing a creator CRM and working alongside the Creator Marketing team.

• Keep an eye on cultural trends and discussions surrounding the brand and its competitors.

• Spearhead organic social support for product launches, campaigns, events, partnerships, and various brand initiatives.

• Recognize high-performing organic content for paid amplification in collaboration with the Growth team.

• Leverage engagement, performance, and insights data to refine content and channel strategy.

• Integrate owned social storytelling with the creator ecosystem.

• Gradually build and oversee a small social team.

• Propel on-brand visual and written storytelling, fostering meaningful engagement and enhancing brand affinity.

• Monitor engagement rates, shares and saves, organic reach, video engagement/watch time, qualified community growth, and the performance of paid-amplified social content.

⛳️ Requirements

• 4-7+ years of relevant experience.

• Significant ownership of social media for a premium, distinctive, challenger consumer or lifestyle brand.

• Exceptional creative instincts.

• Capability to translate a brand concept into an engaging social narrative, concept, and brief.

• Strong understanding of social media language, rhythms, and guidelines.

• Proficient experience with Instagram, TikTok, Facebook, and emerging social media platforms.

• Background in wellness, food, fashion, outdoor, travel, or another culturally significant category is advantageous; beauty experience is a plus but not required.

• A deep commitment to wellness and sustainability.

• Keen editorial and creative judgment.

• Ability to utilize engagement, performance, and insights data to enhance content and channel strategy.

🏝️ Benefits

• Competitive compensation, along with equity.

• Health, vision, and dental benefits, plus paid parental leave.

• Employee 401k with company matching.

• Fully remote work culture.

• Generous vacation time, plus 2 “Epic Days” each year.

• Paid sabbatical after 5 years of service.

• Paid volunteer time, coupled with organized team volunteer events in Vermont.

• Complimentary Ursa Major products.