Senior Manager, Social and Creator Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of BetterHelp's organic branding and distribution approach across social media, creator collaborations, partnerships, community engagement, long-form content, PR enhancement, and new channels.

• Establish an audience-centric distribution framework.

• Convert brand strategies into platform-specific programs and continuous content.

• Formulate organic amplification tactics for significant brand events.

• Oversee owned social media strategies on Instagram, TikTok, YouTube, and LinkedIn.

• Direct creator and influencer initiatives, fostering relationships with creators, cultural voices, communities, and partners.

• Spot new distribution opportunities as they arise.

• Create strategies for long-form and search-focused brand content, encompassing YouTube, podcasts, and SEO/AEO.

• Design an international organic distribution plan.

• Spearhead organic brand activations and cultural initiatives.

• Integrate organic, earned, and paid distribution efforts.

• Collaborate with Growth and Paid Social teams to enhance amplification and gather performance insights.

• Develop frameworks to measure organic brand impact.

• Oversee and mentor an expanding team.

• Manage budgets and relationships with external partners.

• Create scalable operating systems, playbooks, compliance frameworks, measurement systems, and AI-enhanced workflows.

• Work together with Legal and Compliance on social media, creator, and organic content strategies.

• Stay updated on cultural trends, media, platforms, creators, communities, and distribution models.

⛳️ Requirements

• Proven experience as a brand marketer and content distribution strategist.

• Demonstrated success in leading organic brand presence and distribution across social media, creators, partnerships, community engagement, long-form content, PR enhancement, and emerging platforms.

• Deep understanding of channels and target audiences.

• Strong creative intuition.

• Proficient in using Instagram, TikTok, YouTube, and LinkedIn.

• Experience in formulating creator and influencer strategies.

• Background in developing long-form and search-oriented content, including YouTube, podcasts, and SEO/AEO.

• Expertise in crafting international organic distribution strategies.

• Familiarity with creating measurement frameworks for assessing organic brand impact.

• Experience in managing and mentoring teams.

• Proven ability to manage budgets and work with external partners.

• Skilled in building scalable operating systems, compliance frameworks, measurement systems, and AI-assisted workflows.

• Experience in collaborating with Legal and Compliance in both US and international markets.

🏝️ Benefits

• Flexible remote work with regular in-person team bonding activities sponsored by the company.

• Competitive salary.

• Comprehensive perks program (including free therapy, employee wellness initiatives, and more).

• Excellent health, dental, and vision insurance coverage.

• 401k plan with employer matching contributions.

• Any hardware or software that enhances your productivity and happiness.

• Performance-based bonuses.

• Coverage for travel expenses related to necessary office visits and company offsite events.

• Reasonable accommodations for individuals with unique circumstances who are unable to travel.