Senior Director, US Marketing – Oncology, Breast Cancer

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Establish the strategic plan, commercial strategy, and launch readiness initiatives for a forthcoming new indication.

• Spearhead the development and execution of the promotional platform, encompassing messaging, campaigns, and market research efforts.

• Create and implement promotional and disease education strategies across various marketing channels, including print, digital, peer-to-peer, and key customer outreach.

• Identify and onboard essential vendors, including a primary advertising agency.

• Initially act as the marketing liaison on cross-functional teams, such as the Promotional Material Review Committee.

• Develop and direct the comprehensive go-to-market strategy alongside cross-functional field leadership, field operations, and training teams.

• Collaborate with Regional Market Managers to grasp the needs of institutions, key opinion leaders, and healthcare providers.

• Work together with marketers to guarantee an integrated marketing plan for the business unit.

• Partner with Market Access teams on the product's value proposition and communication with stakeholders.

• Manage relationships with vital internal functions, thought leaders, and strategic business partners.

• Evaluate complex markets, disease states, competitive landscapes, and managed care dynamics.

• Ensure that strategic and tactical plans are compliant with regulatory and company policy requirements.

• Collaborate with Finance to manage the budget effectively.

• Build and lead the US marketing team and core team.

• Recruit and onboard the marketing team in preparation for the anticipated 2028 US launch.

⛳️ Requirements

• Over 10 years of marketing or related commercial experience in the biotech or pharmaceutical sector.

• Extensive marketing experience.

• Proven experience in launch leadership.

• At least 5 years of experience in oncology.

• Experience in managing commercial teams.

• Exceptional strategic thinking, analytical problem-solving, planning, and project management abilities.

• A competitive mindset with a strong drive for results.

• Excellent communication skills, including significant experience presenting to senior management and large audiences.

• A team-oriented individual with sound judgment, outstanding interpersonal skills, and demonstrated cross-functional leadership.

• Ability to act decisively and independently while providing clear strategic and tactical direction.

• A Bachelor's Degree is required; a degree in life sciences or a related field is preferred.

• Experience in breast cancer is advantageous.

• Field experience in sales or account management is preferred.

• Experience in market access or related functions is preferred.

• Approximately 30% travel is required.

🏝️ Benefits

• Discretionary annual cash bonus or incentive compensation.

• Discretionary equity grants.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401k retirement savings plan.

• Flexible paid vacation.