Senior Manager, Site Optimization

This is a fully remote position, open to applicants in Washington.

📋 Description

• Strategize, create, launch, and analyze tests designed to enhance conversion rates and revenue on the DTC website.

• Conduct A/B and multivariate testing across various devices and customer journeys.

• Enhance the homepage, collection pages, product detail pages, routine and regimen builders, cart, and checkout process.

• Evaluate copy, UI/UX, product merchandising, promotional offers, and navigation structure.

• Ensure that tests and website modifications are launched without errors, adhere to specifications, and are accurately tracked in GA4 and testing tools.

• Document testing outcomes and develop a shared knowledge repository.

• Collaborate with Ecommerce, Creative, and Tech teams to expedite ideas and eliminate obstacles.

• Work in conjunction with Brand, Creative, Performance Marketing, CRM, Product Development, and Regulatory teams.

• Create and sustain reports on conversion rates, AOV, revenue per visitor, new customer acquisition, and retention metrics.

• Present insights to DTC leadership.

⛳️ Requirements

• Over 8 years of experience in ecommerce, performance marketing, or CRO positions.

• Proven track record of launching tests, managing test strategies, overseeing QA and implementation, and collaborating with leadership.

• Experience in optimizing DTC ecommerce within the beauty, skincare, personal care, wellness, or consumer goods sectors.

• Practical knowledge of A/B and multivariate testing, launch QA, and statistically sound results reporting.

• Familiarity with testing tools such as Optimizely, VWO, or AB Tasty.

• Experience with ecommerce platforms or content management systems (CMS).

• Strong understanding of GA4.

• Experience with Looker, Tableau, or similar business intelligence tools is advantageous.

• UX decision-making based on behavioral data.

• Capability to balance conversion rates, brand experience, promotions, margins, speed, and compliance with approved claims.

• Excellent communication skills with Creative, Brand, Marketing, Tech, and senior leadership teams.

• Strong follow-through and sense of ownership.

• Preference for candidates who can support the East Coast time zone.

🏝️ Benefits

• Generous paid time off, including volunteer time off.

• Access to learning and development resources.

• Wellness benefits, including subscriptions to meditation apps.

• Discounts on products and complimentary product samples.

• Fully remote work options for most positions.

• Comprehensive health, vision, dental, and retirement benefits.

• Flexible spending accounts.

• Employee assistance programs.

• Fitness incentives.

• Dog-friendly office environment.

• Eligibility for a discretionary bonus plan.

• Opportunities for volunteer activities, Mariners games, and social events.