Senior Manager, Shopper Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a consumer 'path to purchase' brand framework, converting shopper insights and segmentation into actionable strategies tailored to specific retailers.

• Serve as the main Marketing liaison for Sales, establishing brand-driven retail strategies and tactics.

• Collaborate with the sales team to define a retailer/channel prioritization matrix.

• Develop and implement support playbooks for product launches, distribution growth, and acceleration of sales velocity.

• Create customer-facing materials and compelling narratives for critical retailer meetings.

• Design and execute shopper marketing campaigns that encompass brand activations, retailer events, and seasonal consumer relevance.

• Spearhead conversion strategies across both digital and physical retail channels.

• Oversee the retail media strategy, including investment and execution on retailer platforms.

• Utilize shopper journey insights to enhance basket building and attract new-to-brand consumers.

• Manage retail content and Product Detail Page (PDP) strategy, focusing on asset management and optimization for Amazon and .com platforms.

• Define and monitor KPIs for both digital and physical marketing initiatives.

• Convert data into retail-specific storytelling around “Healthspan.”

• Administer budgets to maximize strategic outcomes.

⛳️ Requirements

• Capability to initiate marketing-driven, strategy-first annual planning processes for retail operations.

• In-depth knowledge of the Path to Purchase across FDM, Natural, Costco, and E-tail channels.

• Demonstrated success in enhancing internal capabilities to boost sales support and foster cross-functional alignment.

• Previous experience in high-growth VMS (Vitamins, Minerals, Supplements) or consumer-packaged goods (CPG) is strongly preferred.

• Bachelor’s degree in Marketing, Business, or a related discipline.

🏝️ Benefits

• Comprehensive benefits package including health, dental, and retirement plans.

• Opportunities for professional development and career advancement.

• Flexible work schedule to promote work-life balance.

• Collaborative and innovative work environment.