Senior Manager, Segment Marketing – Nursing, Consumer Products

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the marketing strategy for the AORN Nursing and Consumer Products portfolio, encompassing Membership, EXPO, publications, and other B2C offerings.

• Create audience segmentation, define personas, establish messaging, and develop value propositions.

• Convert market, member, and customer insights into effective go-to-market strategies and enhance customer experiences.

• Design and implement integrated, multi-channel marketing campaigns focused on acquisition, retention, renewal, and re-engagement.

• Collaborate with cross-functional leaders to ensure alignment on marketing initiatives, product positioning, and growth strategies.

• Leverage data, analytics, and market intelligence to assess performance, optimize campaigns, and pinpoint opportunities.

• Manage marketing assets, content, sales enablement materials, and communications directed at customers.

• Track and report key performance indicators while offering strategic recommendations.

• Lead, nurture, and mentor marketing team members, effectively managing priorities, resources, and project delivery.

• Cultivate partnerships across Membership, Education, Events, Sales, Advocacy, and other teams.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, healthcare administration, or a related field.

• At least 8 years of progressive marketing experience with a focus on product marketing, segment marketing, audience marketing, or go-to-market strategies.

• A minimum of 5 years of B2C product marketing experience with a track record in driving customer acquisition, engagement, retention, and revenue growth.

• Proven experience in developing customer segmentation, positioning, messaging, and lifecycle marketing strategies.

• At least 3 years of experience in team management.

• Experience in marketing products or services within the healthcare sector (preferred).

• Familiarity with engaging nursing or other clinical professional audiences (preferred).

• Background working for a membership association (preferred).

• Experience in an agency environment, whether internal or external (preferred).

• Experience in market sales or strategy (preferred).

• Proficiency in utilizing both digital and traditional marketing channels.

• Skilled in marketing technology, including CMS, CRM, marketing automation, paid media, social media, and analytics.

• Comprehensive understanding of the healthcare landscape and the dynamics of healthcare buyers.

• Excellent writing, presenting, and reporting abilities.

• Capability to simplify complex clinical or operational concepts into clear and persuasive value propositions.

• Strong skills in stakeholder management, collaboration, and project management.

• Ability to juggle multiple priorities while ensuring on-time delivery.

🏝️ Benefits

• Medical coverage, with options for PPO and HDHP.

• Dental and Vision insurance provided.

• Options for HSA and FSA.

• Employer-funded life insurance.

• Employer-covered short-term disability insurance.

• Long-term disability insurance available.

• Options for critical illness and accident insurance.

• Employee Assistance Program (EAP) access.

• Complimentary Calm subscription.

• Pet insurance available.

• 401(k) plan with immediate vesting.

• Opportunity for staff incentive bonuses.

• Generous paid time off policy.

• 10 paid holidays each year.

• Paid sick leave.

• Paid parental leave.

• Up to 8 hours of paid volunteer time annually.

• Remote work options available.

• Access to Udemy learning resources.

• Opportunities for professional development.