Senior Manager, Search & Discoverability

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee a comprehensive strategy for search and discoverability that encompasses paid search, AI-driven search, LLMs, and innovative consumer discoverability platforms.

• Take ownership of the paid search strategy and its performance, which includes managing account structures, bidding strategies, target audiences, keywords, search queries, budgets, and optimization efforts.

• Collaborate with SEO teams to synchronize paid and organic initiatives and establish a roadmap for testing.

• Keep track of consumer search patterns, search engine results pages, and LLM-based discovery to identify potential risks and opportunities.

• Conduct thorough analyses of search queries, keywords, competitors, target audiences, and consumer behavior to pinpoint demand shifts and guide marketing and business strategies.

• Work alongside Analytics and Measurement teams to enhance attribution, incrementality measurement, forecasting, and channel relationship assessments.

• Create forecasts, budgets, and performance objectives while recognizing acquisition risks and opportunities.

• Convert changes in the search ecosystem into actionable recommendations for marketing leadership and executive stakeholders.

• Lead, cultivate, and mentor a team focused on search execution and optimization.

⛳️ Requirements

• Over 7 years of experience in the paid search and discoverability sector.

• Proficient in Google Ads, Microsoft Advertising, and bid management platforms.

• Deep understanding of campaign architecture, audience strategies, and performance optimization techniques.

• Familiar with AI-driven search experiences, large language models, generative search, and the evolving landscape of consumer discovery.

• Strong analytical abilities, including assessing downstream conversions, revenue, incrementality, and business impacts beyond platform-reported metrics.

• Experience in forming hypotheses, designing experiments, interpreting outcomes, and scaling successful strategies.

• Robust financial and business insight, including the management of substantial budgets and making investment decisions based on anticipated business results.

• Capability to identify ambiguous issues, establish a perspective, and advance initiatives without a predefined guideline.

• Must reside and perform work within the United States.

• Willingness and ability to travel as necessary.

• Completion of applicable pre-employment screening requirements is mandatory.

• Must successfully complete federal employment eligibility verification via Form I-9.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending accounts.

• Generous paid time off.

• Sponsored volunteer opportunities.

• 401(k) plan with company matching.

• Complimentary access to all online programs.

• Remote work options available.

• Occasional travel for team meetings, company events, conferences, and summits.