Senior Manager, Search & Discoverability

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and spearhead a comprehensive strategy for search and discoverability that encompasses paid search, AI-driven search, large language models (LLMs), and innovative consumer discoverability platforms.

• Oversee the paid search strategy and its performance, which includes managing account structures, bidding techniques, audience strategies, keyword and query oversight, budget distribution, and optimization efforts.

• Collaborate with SEO teams to synchronize paid and organic initiatives and establish a testing framework.

• Track shifts in consumer search behaviors, results pages from search engines, and discoveries driven by LLMs.

• Evaluate search queries, keywords, competitors, audiences, and consumer trends to pinpoint demand changes and guide marketing and business strategies.

• Work alongside Analytics and Measurement teams to enhance attribution, incrementality assessments, forecasting, and understanding of channel performance.

• Create forecasts, budgets, and performance objectives; recognize risks and opportunities in acquisition.

• Convert changes in the search landscape into actionable insights for marketing leaders and executive stakeholders.

• Lead, nurture, and guide a team focused on search execution and optimization.

• Engage in a collaborative remote work setting that requires on-camera participation.

⛳️ Requirements

• Over 7 years of experience in the paid search and discoverability sector.

• Proficient with Google Ads, Microsoft Advertising, and bid management tools.

• In-depth knowledge of campaign structure, audience strategies, and performance enhancement.

• Familiarity with AI-enhanced search experiences, large language models, generative search, and evolving consumer discovery trends.

• Strong analytical capabilities, including the assessment of downstream conversions, revenue, incrementality, and business impacts beyond metrics reported by platforms.

• Proven experience in formulating hypotheses, designing experiments, interpreting findings, and scaling successful approaches.

• Solid financial and business knowledge.

• Experience in managing substantial budgets and making investment choices based on anticipated business results.

• Ability to recognize ambiguous issues, develop a perspective, and advance work without predefined guidelines.

• Must reside and conduct work within the United States.

• Willingness and ability to travel as necessary.

• Completion of relevant pre-employment screening requirements is mandatory.

• Employment eligibility verification through Form I-9 is required.

• Employees are expected to be on camera during meetings unless there are extenuating circumstances.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending account.

• Generous paid time off.

• Sponsored volunteer opportunities.

• 401(k) with a company match.

• Complimentary access to all online programs.

• Remote work arrangement.

• Opportunities for travel to company events, conferences, and summits.