Senior Manager, Regional Event Marketing

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Transform regional business objectives into cohesive marketing strategies that foster growth, enhance client loyalty, and strengthen brand visibility across U.S. Wealth.

• Act as the primary marketing consultant to Regional Presidents and Wealth Managing Directors.

• Convert regional goals into annual plans that include objectives, budgets, and key performance indicators (KPIs).

• Provide guidance to senior leaders on market entry strategies for key offerings.

• Direct integrated marketing initiatives that encompass brand, content, events, CRM, digital, and social media.

• Guarantee uniform experiences and messaging across invitations, landing pages, on-site activations, post-event engagements, and social media amplification.

• Collaborate with brand, creative, and events teams to develop narratives, assets, and guidelines.

• Design and implement thought leadership forums, strategic community partnerships, premium hospitality experiences, and impactful sponsorships.

• Identify and secure sponsorships, negotiate benefits, and ensure a positive return on investment (ROI).

• Work alongside digital and e-commerce teams to create targeted landing pages and personalized post-event experiences.

• Expand event outreach through coordinated digital and social media initiatives.

• Collaborate with Communications/PR on media opportunities, speaking engagements, and executive thought leadership placements.

• Develop content strategies for post-event follow-up, including recaps, calls-to-action (CTAs), gated content, and nurture streams.

• Create and oversee a data-driven performance framework to track engagement, influence on the pipeline, sourced revenue, client sentiment, and spending efficiency.

• Report on the marketing contributions to the pipeline and revenue, translating insights into actionable strategies.

• Identify opportunities to streamline, scale, or replicate best practices across different regions.

• Mentor and guide junior team members.

• Manage budget planning, forecast accuracy, vendor management, cost optimization, compliance, risk, and adherence to brand standards.

• Oversee hospitality programs and premium experiences.

• Manage a budget of 1.5 million and account for related activities.

⛳️ Requirements

• 8–12+ years of experience in event/experiential marketing, integrated marketing, or field marketing.

• Experience in wealth management, financial services, or professional services is preferred.

• Proven track record of driving integrated, data-driven initiatives with measurable impact on pipeline, revenue, and client engagement.

• Expertise in sponsorship strategy, premium hospitality, and high-touch client events catering to ultra-high-net-worth (UHNW) and high-net-worth (HNW) audiences.

• Strong command of CRM and marketing technology, including Salesforce, Marketo/Eloqua, and Cvent.

• Experience in segmentation and lifecycle journey mapping.

• Exceptional stakeholder management skills and executive presence.

• Ability to influence senior leaders and collaborate effectively within a matrixed environment.

• Strong financial acumen, including budget responsibility, ROI modeling, forecasting, and vendor/agency management.

• Excellent storytelling, writing, and creative briefing abilities.

• Rigorous program management skills, with a keen attention to detail and operational discipline.

• Bachelor’s degree is required.

🏝️ Benefits

• Performance-based incentives.

• Discretionary bonuses.

• Health insurance.

• Tuition reimbursement.

• Accident and life insurance.

• Retirement savings plans.

• Comprehensive training and coaching.

• Support from management.

• Opportunities for network-building.

• Access to tools and resources to achieve new milestones.