Event Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the annual strategy, schedule, and budget for in-person events.

• Determine which trade shows and hosted events warrant investment.

• Define strategies, touchpoints, surrounding events, objectives, and KPIs for trade shows.

• Introduce new engagement formats, including executive dinners, customer roundtables, and receptions.

• Assist in the initiation and execution of hosted customer events that align with business objectives.

• Coordinate product activation for conferences in collaboration with Product Marketing.

• Establish the webinar schedule and content in conjunction with the Marketing team.

• Create promotional strategies for webinars to increase attendance and engagement.

• Collaborate with Sales, Client Experience, Marketing, RevOps, and Product Marketing on outreach, messaging, lead scoring, handoff, and attribution.

• Manage post-event follow-up, including lead handoff and nurture campaigns.

• Provide Sales with event briefs, talking points, and follow-up templates.

• Oversee all logistics for trade shows and digital events, including booth coordination, shipping, staffing, travel, and on-site execution.

• Handle vendor and agency relationships, contracts, and sponsorships.

• Ensure accurate lead capture and CRM data for pipeline attribution.

• Report on leads, pipeline influence, and ROI after each event and quarterly.

• Manage event MQL-to-SQL conversion in partnership with Sales.

⛳️ Requirements

• 6–8 years of experience in event planning, coordination, or production, preferably in a B2B or SaaS context.

• Proven success in leading an event program strategy.

• Experience in organizing executive-level hosted events, including dinners and roundtables.

• Practical experience with event/registration platforms like Cvent, Splash, or similar tools.

• Familiarity with webinar platforms such as Zoom Webinars or ON24.

• Basic knowledge of CRM systems like Salesforce or HubSpot for lead capture, data entry, and reporting.

• Strong skills in vendor management and budget tracking.

• Excellent written communication skills for cross-functional promotion through email, social media, and sales enablement.

• Highly organized and detail-oriented, with the ability to manage multiple events simultaneously.

• Willingness to travel occasionally for on-site events; the role entails approximately 30% travel.

• Understanding of pipeline attribution and the role of events in generating revenue.

• Must be authorized to work in the U.S. and/or Canada for any employer.

• Must not require employment-based visa sponsorship.

🏝️ Benefits

• Health, dental, and vision insurance.

• 401(k) plan with company match.

• Generous paid time off.

• Flexible work environment that supports remote, hybrid, or in-office arrangements.

• Inclusive and collaborative culture.