Senior Manager, Events

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and oversee a cohesive portfolio of national and local events tailored to the target audience, partnerships, market dynamics, and revenue objectives.

• Provide guidance to program leaders on event appropriateness, format, scope, timing, service levels, budget considerations, and evaluation methods.

• Execute strategic, standardized, and self-service event tiers.

• Administer event intake processes, prioritize activities, ensure calendar transparency, manage production capacity, and allocate resources effectively.

• Identify overlaps within the portfolio, uncover gaps, recognize repeatable formats, and determine which events should be expanded, modified, consolidated, or discontinued.

• Take full responsibility for the comprehensive planning and execution of sanctioned national, partnership, and regional events.

• Oversee research, registration, contracting, venue selection, vendor management, show organizer coordination, production partnerships, timelines, and detailed project plans.

• Organize field staffing, scheduling, preparation calls, speaker arrangements, attendee coordination, calendar management, travel logistics, and stakeholder communications.

• Manage booths, displays, signage, promotional materials, premiums, inventory, shipping logistics, storage, and on-site arrangements.

• Supervise event technology, registration platforms, virtual and hybrid delivery methods, lead capture, and other event systems.

• Coordinate promotional activities prior to events and follow up afterward.

• Provide on-site or virtual production leadership for strategic events.

• Develop strategies for preferred vendors, venues, production entities, and service partners.

• Manage event-related expenses, estimates, invoices, commitments, and cost control measures.

• Create event playbooks, checklists, templates, service standards, contingency plans, and risk management protocols.

• Ensure adherence to contractual obligations, safety protocols, privacy standards, accessibility requirements, branding guidelines, and operational norms.

• Leverage technology, automation, and AI-driven workflows to streamline event production and enhance capacity.

• Lead, mentor, and cultivate the skills of two Event Managers and one Event Specialist.

• Define data and feedback requirements for events, covering attendance, engagement, costs, operational quality, and field follow-ups.

• Offer insights and recommendations for event reporting, guiding decisions on repetitions, modifications, or cancellations.

• Foster event-management capabilities, cross-training opportunities, and career growth within the team.

• Monitor stakeholder experiences, production efficiencies, cycle times, and capacity to enhance the service model.

• Report directly to the Director of Regional Marketing, Events & Partnerships.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.

• Over 10 years of progressive experience in event marketing, event production, conferences, trade shows, or live/virtual program management.

• A minimum of 5 years in a leadership role overseeing event teams or managing complex, high-volume event portfolios.

• Proven track record with national and local events, conferences, sponsorships, job fairs, webinars, roundtables, and hybrid programs.

• Experience in managing vendors, venues, contracts, budgets, logistics, technology, production, and on-site execution.

• Expertise in implementing event standards, service models, and process enhancements.

• Proficient in event management, registration, virtual event, and lead capture platforms.

• Familiarity with project management, workflow, budgeting, and reporting tools.

• Proficient in Microsoft Office Suite and Copilot.

• Capability to utilize AI, automation, and event technology to enhance planning, delivery, and reporting processes.

• Preferred experience in B2B, professional services, staffing, consulting, associations, or multi-location businesses.

• Demonstrated calm and decisive leadership in complex, time-sensitive environments.

• Exceptional organizational skills, attention to detail, and problem-solving abilities.

• Strong written, verbal, and stakeholder communication skills.

• Ability to establish clear expectations, negotiate trade-offs, and manage competing priorities effectively.

• Strong service orientation complemented by disciplined prioritization.

• Successful completion of a background check is required as a condition of employment.

🏝️ Benefits

• Discretionary annual bonus.

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability coverage.

• Paid time off for vacation, personal needs, and illness.

• Up to 17 days of Choice Time Off (CTO) per calendar year for new hires, prorated based on hours worked.

• Up to 11 paid holidays per calendar year.

• 401(k) savings and investment plan or deferred compensation plan, if eligible.

• Employer match of 100% on the first 3% of contributions for eligible employees.

• Reasonable accommodation assistance for applicants with disabilities.